Financial https://beverage-digest.com/rss en-us Opening Thoughts: Consumer Budgets and Beverage Margins With consumer confidence trending lower, as measured by both the Conference Board and the University of Michigan, concerns over the affordability of ready-to-drink beverages is intensifying. Today’s newsletter captures the tension between consumers protecting their budgets and beverage companies protecting their margins. The lead story on page 3 checks in with Coke, Pepsi, and Dr Pepper bottlers to see how they are coping with rising commodity prices, softening pricing growth, and weakening volume performance. BD informally surveyed bottlers in May. Almost two months later, how are bottlers faring and feeling? The short answer: ... With consumer confidence trending lower, as measured by both the Conference Board and the University of Michigan, concerns over the affordability of ready-to-drink beverages is intensifying. Today’s newsletter captures the tension between consumers protecting their budgets and beverage companies protecting their margins.

The lead story on page 3 checks in with Coke, Pepsi, and Dr Pepper bottlers to see how they are coping with rising commodity prices, softening pricing growth, and weakening volume performance. BD informally surveyed bottlers in May. Almost two months later, how are bottlers faring and feeling? The short answer: ...

]]> http://www.beverage-digest.com/articles/1434 Wed, 08 Jul 2026 08:45:34 -0400 https://beverage-digest.com/articles/1434-opening-thoughts-consumer-budgets-and-beverage-margins Fourth of July Holiday Deals Appear Surgical Based on Chain, Region BD annually surveys Fourth of July holiday promotions for three grocery chains in Chicago, Los Angeles, and Miami for an informal look at how the deal environment for soft drinks and other beverage categories is ... BD annually surveys Fourth of July holiday promotions for three grocery chains in Chicago, Los Angeles, and Miami for an informal look at how the deal environment for soft drinks and other beverage categories is ...

]]> http://www.beverage-digest.com/articles/1436 Wed, 08 Jul 2026 08:45:20 -0400 https://beverage-digest.com/articles/1436-fourth-of-july-holiday-deals-appear-surgical-based-on-chain-region Briefs: Walmart 24-Pack Price Cut. Some SNAP Soda Bans Reversed. Coke Tax Case Optimism. Red Bull Price Increase. Hemp THC Beverage Reprieve? And More A collection of recent developments from around the industry to keep you up to speed... http://www.beverage-digest.com/articles/1440 Wed, 08 Jul 2026 08:45:19 -0400 https://beverage-digest.com/articles/1440-briefs-walmart-24-pack-price-cut-some-snap-soda-bans-reversed-coke-tax-case-optimism-red-bull-price-increase-hemp-thc-beverage-reprieve-and-more Margin Watch: Coke, Pepsi, Dr Pepper Bottlers Coping With Fuel Costs Amid Volatility A follow-up informal survey of US soda bottlers finds a cautiously improved mood on fuel costs and deepening concern about aluminum costs since an earlier survey in May. BD reached out to bottlers amid the elevated US inflation rate and the uncertainty of a war with Iran, which drove up global oil prices. Several operators across the Coca-Cola, PepsiCo, and Keurig Dr Pepper bottling systems now say... A follow-up informal survey of US soda bottlers finds a cautiously improved mood on fuel costs and deepening concern about aluminum costs since an earlier survey in May. BD reached out to bottlers amid the elevated US inflation rate and the uncertainty of a war with Iran, which drove up global oil prices. Several operators across the Coca-Cola, PepsiCo, and Keurig Dr Pepper bottling systems now say...

]]> http://www.beverage-digest.com/articles/1435 Wed, 08 Jul 2026 08:45:11 -0400 https://beverage-digest.com/articles/1435-margin-watch-coke-pepsi-dr-pepper-bottlers-coping-with-fuel-costs-amid-volatility Web Cover.jpg Sports Drinks: Gatorade Restage Shows Early Signs of Success The US sports drink category grew at retail in the first quarter of 2026, with volume up +5.4% and dollar sales up +6.2%, according to BD data. PepsiCo portfolio grew volume at... http://www.beverage-digest.com/articles/1427 Wed, 17 Jun 2026 10:10:54 -0400 https://beverage-digest.com/articles/1427-sports-drinks-gatorade-restage-shows-early-signs-of-success Soda Wars: Coca-Cola Held CSD Lead in 36 of 41 Major U.S. Markets in 2025 Coca-Cola's US carbonated soft drink portfolio held the leading retail volume share last year in 36 of 41 metro markets tracked by BD. The data includes all major retail channels and does not include the fountain channel. Coke’s CSD portfolio made its largest gain in... Coca-Cola's US carbonated soft drink portfolio held the leading retail volume share last year in 36 of 41 metro markets tracked by BD. The data includes all major retail channels and does not include the fountain channel. Coke’s CSD portfolio made its largest gain in...

]]> http://www.beverage-digest.com/articles/1426 Wed, 17 Jun 2026 10:05:32 -0400 https://beverage-digest.com/articles/1426-soda-wars-coca-cola-held-csd-lead-in-36-of-41-major-us-markets-in-2025 Sustainability: Arizona Bottler Nackard Pepsi Gets Creative With Customer Recycling Solution Nackard Pepsi, the Flagstaff-based beverage distributor that has served Northern Arizona for more than 80 years and three generations, has turned its empty return truck trips from the Grand Canyon into a recycling operation now serving roughly 40 customers across the region. The program has become a competitive advantage with accounts that have no other recycling option, particularly on the.. Nackard Pepsi, the Flagstaff-based beverage distributor that has served Northern Arizona for more than 80 years and three generations, has turned its empty return truck trips from the Grand Canyon into a recycling operation now serving roughly 40 customers across the region. The program has become a competitive advantage with accounts that have no other recycling option, particularly on the..

]]> http://www.beverage-digest.com/articles/1428 Wed, 17 Jun 2026 10:05:23 -0400 https://beverage-digest.com/articles/1428-sustainability-arizona-bottler-nackard-pepsi-gets-creative-with-customer-recycling-solution Crush-Cover.jpg Briefs: Sparkling Water Q1 Results [Green Sheet]. NY EPR Fails. UPF Definition Nears. Wembanyama Disses Soda. LMNT Sues Over Lead Claim. Coke Bottle Makes 250 Time Capsule. A collection of recent developments from around the industry to keep you up to speed... http://www.beverage-digest.com/articles/1432 Wed, 17 Jun 2026 08:15:48 -0400 https://beverage-digest.com/articles/1432-briefs-sparkling-water-q1-results-green-sheet-ny-epr-fails-upf-definition-nears-wembanyama-disses-soda-lmnt-sues-over-lead-claim-coke-bottle-makes-250-time-capsule Briefs: Montana SNAP Soda Ban. Private Label Stalls. RBC's 10 Key Themes for CPG. KDP Trend Report. Goldman, Douglas Reunite Over Tea A collection of recent developments from around the industry to keep you up to speed... http://www.beverage-digest.com/articles/1424 Thu, 04 Jun 2026 11:18:27 -0400 https://beverage-digest.com/articles/1424-briefs-montana-snap-soda-ban-private-label-stalls-rbcs-10-key-themes-for-cpg-kdp-trend-report-goldman-douglas-reunite-over-tea Inside PepsiCo's 13-oz PET Affordability Strategy PepsiCo is betting on a new 13-oz PET bottle priced below $2 to reach consumers who are walking past the cold vault to better afford higher prices for gas and groceries. The company is rolling out the smaller bottle across five of its biggest sparkling brands. We dive deep in a Q&A with PepsiCo's US Sparkling Chief JP Bittencourt. PepsiCo is betting on a new 13-oz PET bottle priced below $2 to reach consumers who are walking past the cold vault to better afford higher prices for gas and groceries. The company is rolling out the smaller bottle across five of its biggest sparkling brands. We dive deep in a Q&A with PepsiCo's US Sparkling Chief JP Bittencourt.

]]> http://www.beverage-digest.com/articles/1419 Thu, 04 Jun 2026 11:06:58 -0400 https://beverage-digest.com/articles/1419-inside-pepsicos-13-oz-pet-affordability-strategy Cover Web.jpg U.S. Beverage Bottlers React to ‘Perfect Storm’ of Cost Pressures Rising fuel and aluminum prices against the uncertainty of a war in Iran and the highest annual inflation rate since May 2023 have caused increasing angst among US beverage bottlers and distributors. BD informally surveyed executives across the Coca-Cola, PepsiCo, Keurig Dr Pepper, and independent beverage distribution systems during the past week to find out what cost and profit margin pressures they face now, and what additional pressure they expect. The bottlers also discussed concerns about the revenue side of their P&Ls as consumers look for ways to better afford high grocery and gas prices. During the first-quarter earnings cycle in recent weeks, Coke, PepsiCo, Keurig Dr Pepper, Celsius Holdings, and Monster Beverage all addressed current and anticipated commodity inflation pressure this year, while adding that the costs are mostly manageable so far. “We expect beverage companies will feel margin pressure in 2026, with likely pricing actions in 2027,” RBC Capital Markets Beverage Analyst Nik Modi wrote in a May 7 research note, citing higher costs for aluminum and fuel. Much of the pressure is falling on distributors who own and fuel the trucks that move beverages and buy the aluminum cans that drinks are packaged in. One bottler called it a “perfect storm” of cost pressures. The following is a summary of responses and key themes that emerged from more than a dozen discussions: Rising fuel and aluminum prices against the uncertainty of a war in Iran and the highest annual inflation rate since May 2023 have caused increasing angst among US beverage bottlers and distributors. BD informally surveyed executives across the Coca-Cola, PepsiCo, Keurig Dr Pepper, and independent beverage distribution systems during the past week to find out what cost and profit margin pressures they face now, and what additional pressure they expect. The bottlers also discussed concerns about the revenue side of their P&Ls as consumers look for ways to better afford high grocery and gas prices. During the first-quarter earnings cycle in recent weeks, Coke, PepsiCo, Keurig Dr Pepper, Celsius Holdings, and Monster Beverage all addressed current and anticipated commodity inflation pressure this year, while adding that the costs are mostly manageable so far. “We expect beverage companies will feel margin pressure in 2026, with likely pricing actions in 2027,” RBC Capital Markets Beverage Analyst Nik Modi wrote in a May 7 research note, citing higher costs for aluminum and fuel. Much of the pressure is falling on distributors who own and fuel the trucks that move beverages and buy the aluminum cans that drinks are packaged in. One bottler called it a “perfect storm” of cost pressures. The following is a summary of responses and key themes that emerged from more than a dozen discussions:

]]> http://www.beverage-digest.com/articles/1411 Fri, 15 May 2026 07:30:37 -0400 https://beverage-digest.com/articles/1411-us-beverage-bottlers-react-to-perfect-storm-of-cost-pressures Cover.jpg Stocks: Coke, Monster Gains Beat Broader Market Through Q1 Earnings Most beverage and retail stocks tracked by BD have outperformed the broader market this year through May 11. The S&P 500 gained +8.3%, while the Consumer Staples Index rose +9.0%. The majority of beverage companies in BD's tracking universe outpaced both benchmarks. All share price results in this story are year-to-date through May 11. MAJOR BEVERAGE COMPANIES. Coca-Cola shares gained... Most beverage and retail stocks tracked by BD have outperformed the broader market this year through May 11. The S&P 500 gained +8.3%, while the Consumer Staples Index rose +9.0%. The majority of beverage companies in BD's tracking universe outpaced both benchmarks. All share price results in this story are year-to-date through May 11.

MAJOR BEVERAGE COMPANIES. Coca-Cola shares gained...

]]> http://www.beverage-digest.com/articles/1413 Fri, 15 May 2026 07:30:24 -0400 https://beverage-digest.com/articles/1413-stocks-coke-monster-gains-beat-broader-market-through-q1-earnings People: Poppi. Nutrabolt. Coke. Surgeon General. Yerba Madre The latest industry executive moves to keep you in the know... http://www.beverage-digest.com/articles/1415 Fri, 15 May 2026 07:30:18 -0400 https://beverage-digest.com/articles/1415-people-poppi-nutrabolt-coke-surgeon-general-yerba-madre Briefs: Keurig Dr Pepper. PepsiCo Q1 results. C-Store Traffic. Energy Shelf Gains. Japan Vending. Aluminum Tariffs. EPS Targets Microplastics. Fever-Tree Campaign. Guru-PepsiCo Lawsuits. RFK Jr Pod. Trump Trolls Oz A collection of recent developments from around the industry to keep you up to speed... http://www.beverage-digest.com/articles/1408 Thu, 23 Apr 2026 13:06:44 -0400 https://beverage-digest.com/articles/1408-briefs-keurig-dr-pepper-pepsico-q1-results-c-store-traffic-energy-shelf-gains-japan-vending-aluminum-tariffs-eps-targets-microplastics-fever-tree-campaign-guru-pepsico-lawsuits-rfk-jr-pod-trump-trolls-oz Gatorade Restages Around Science-Backed Hydration for Everybody The last time PepsiCo overhauled its Gatorade strategy, Indra Nooyi was chairman and CEO. Back in 2009, amid the Great Recession, Nooyi attributed a slump in Gatorade sales to the fact that couch potato consumers, who “didn’t really have a right to exist in the Gatorade world,” had turned to other beverages, including tap water. The brand’s solution at the time was... The last time PepsiCo overhauled its Gatorade strategy, Indra Nooyi was chairman and CEO. Back in 2009, amid the Great Recession, Nooyi attributed a slump in Gatorade sales to the fact that couch potato consumers, who “didn’t really have a right to exist in the Gatorade world,” had turned to other beverages, including tap water. The brand’s solution at the time was...

]]> http://www.beverage-digest.com/articles/1403 Thu, 23 Apr 2026 13:06:16 -0400 https://beverage-digest.com/articles/1403-gatorade-restages-around-science-backed-hydration-for-everybody Web.jpg Coke Asserts Foodservice Leadership in New Marketing Campaign Coca-Cola recently launched the company’s first-ever national food service campaign in the US called "And a Coke." The campaign is organized around the idea that “nothing completes a meal like a Coke,” according to the company. The campaign is unique for... Coca-Cola recently launched the company’s first-ever national food service campaign in the US called "And a Coke." The campaign is organized around the idea that “nothing completes a meal like a Coke,” according to the company. The campaign is unique for...

]]> http://www.beverage-digest.com/articles/1404 Thu, 23 Apr 2026 13:06:02 -0400 https://beverage-digest.com/articles/1404-coke-asserts-foodservice-leadership-in-new-marketing-campaign 2025 U.S. All-Channel Results: LRB Dollars Grew +2.5%. Volume Fell -0.9% ABOUT THIS REPORT AND BD’S FACT BOOK, 31ST EDITION. This report is a snapshot of BD’s newly-published Fact Book, 31st Edition. Fact Book offers a comprehensive view of US liquid refreshment beverage industry sales performance by brands, company, and category. Annually, BD compiles estimated volume and value sales data for the US liquid refreshment beverages (LRB) market, as well as categories including carbonated soft drinks (CSD), and energy drinks. The data included in BD’s Fact Book and in this special issue synopsis estimates beverage sales for all measured and unmeasured channels, including packaged retail, fountain, and vending. The fountain channel includes restaurants, sports and entertainment venues, and other foodservice outlets. In recent years, BD has added chilled juice to the annual Fact Book and to this report. Table 1 does not include an “all other” category and therefore market shares do not sum to 100. ABOUT THIS REPORT AND BD’S FACT BOOK, 31ST EDITION. This report is a snapshot of BD’s newly-published Fact Book, 31st Edition. Fact Book offers a comprehensive view of US liquid refreshment beverage industry sales performance by brands, company, and category. Annually, BD compiles estimated volume and value sales data for the US liquid refreshment beverages (LRB) market, as well as categories including carbonated soft drinks (CSD), and energy drinks. The data included in BD’s Fact Book and in this special issue synopsis estimates beverage sales for all measured and unmeasured channels, including packaged retail, fountain, and vending. The fountain channel includes restaurants, sports and entertainment venues, and other foodservice outlets. In recent years, BD has added chilled juice to the annual Fact Book and to this report. Table 1 does not include an “all other” category and therefore market shares do not sum to 100.

]]> http://www.beverage-digest.com/articles/1401 Wed, 08 Apr 2026 10:35:51 -0400 https://beverage-digest.com/articles/1401-2025-us-all-channel-results-lrb-dollars-grew-25-volume-fell-09 Cover.jpg Coke's CEO Transition: U.S. Bottlers Size Up Braun Coca-Cola bottlers in the US are broadly optimistic about incoming Coca-Cola CEO Henrique Braun, expressing confidence that his ground-level understanding of local markets and emphasis on consumer and digital... Coca-Cola bottlers in the US are broadly optimistic about incoming Coca-Cola CEO Henrique Braun, expressing confidence that his ground-level understanding of local markets and emphasis on consumer and digital...

]]> http://www.beverage-digest.com/articles/1392 Wed, 25 Mar 2026 10:00:56 -0400 https://beverage-digest.com/articles/1392-us-bottlers-optimistic-about-incoming-coca-cola-ceo-braun Cover-Web.jpg Chobani's La Colombe, Coke's Fairlife to Add Capacity in Michigan [Green Sheets] The ready-to-drink protein shake category posted double-digit growth US retail for 2025, while ready-to-drink coffee and tea declined. As shown in the Green Sheet with this newsletter, the protein... http://www.beverage-digest.com/articles/1394 Wed, 25 Mar 2026 10:00:12 -0400 https://beverage-digest.com/articles/1394-coke-to-add-fairlife-capacity-in-growing-rtd-protein-shakes-category Coke, Pepsi, Dr Pepper Bottlers Could Face Higher Fuel Costs Spurred by Iran Conflict The average price of highway diesel fuel in the US has jumped up by $1.48 per gallon since March 2, which was two days after the US and Isreal began bombing Iran. That’s a 38% increase as of March 24, according to the latest data from the US Energy Information Administration. Regular gas of all types on average rose by 95 cents per gallon, for a +31% increase. That leaves Coke, Pepsi, and Dr Pepper bottlers... The average price of highway diesel fuel in the US has jumped up by $1.48 per gallon since March 2, which was two days after the US and Isreal began bombing Iran. That’s a 38% increase as of March 24, according to the latest data from the US Energy Information Administration. Regular gas of all types on average rose by 95 cents per gallon, for a +31% increase. That leaves Coke, Pepsi, and Dr Pepper bottlers...

]]> http://www.beverage-digest.com/articles/1393 Wed, 25 Mar 2026 10:00:10 -0400 https://beverage-digest.com/articles/1393-coke-pepsi-dr-pepper-bottlers-could-face-higher-fuel-costs-spurred-by-iran-conflict Territory Changes and Deals: Fundraises for Throne, Just Ice Tea. Poppi U.K. Nixie Adds Big Geyser, Odom. And More Collection of key deals from around the industry so you don't miss a beat... http://www.beverage-digest.com/articles/1387 Thu, 05 Mar 2026 07:30:00 -0500 https://beverage-digest.com/articles/1387-territory-changes-and-deals-fundraises-for-throne-just-ice-tea-poppi-uk-nixie-adds-big-geyser-odom-and-more Topo Chico Temporarily Shuts Down Mineral Water Wells at Mexico Source Coca-Cola bottlers on the West Coast and in the Southwest US are among the worst impacted by a temporary pause on Topo Chico Mineral Water supplies, according to BD sources. In a Feb. 17 letter to bottlers... Coca-Cola bottlers on the West Coast and in the Southwest US are among the worst impacted by a temporary pause on Topo Chico Mineral Water supplies, according to BD sources. In a Feb. 17 letter to bottlers...

]]> http://www.beverage-digest.com/articles/1384 Thu, 05 Mar 2026 07:26:35 -0500 https://beverage-digest.com/articles/1384-topo-chico-temporarily-shuts-down-mineral-water-wells-at-mexico-source Former Bud Light Marketer Seeks Phoenix Moment With PHX Hydration Energy: Q&A Daniel Blake knows a little something about rising again. Three years ago, he took a leave of absence from Anheuser-Busch InBev after the conservative backlash against a Bud Light brand partnership with transgender influencer Dylan Mulvaney. Blake oversaw the marketer primarily responsible for the campaign. Many Bud Light distributors were angered as well as they lost almost a third of their sales during the controversy, after consumers boycotted the beer. Blake and his subordinate eventually left the company. Today, Blake is eight months into the US launch of his energy drink brand, PHX Hydration Energy. "I believe things happen for a reason," he said of the end of his Anheuser-Busch career. "And it's not the event itself that defines you — it's your response." Blake is founder and GM of One 11 Brands, which markets PHX (pronounced Phoenix). Following a three-market roll-out last year, PHX is expanding to 14 states this quarter. Blake has enlisted Barstool Sports Founder Dave Portnoy, a media personality and influencer known for pushing back against political correctness. Blake entered a US energy drink market dominated by three powerful competitors — Monster Beverage, Red Bull, and Celsius Holdings. Even more daunting, PHX is one of many challengers looking to carve out space in a crowded but growing category. US energy drink volume grew almost +10% at retail last year as dollar sales jumped +12%, as shown in the Green Sheet with this story. What Blake has going for him is distribution within the very Budweiser beer network that was at the center of his exit from AB InBev. Bud distributors have a track record of helping to build fast-growing energy drink brands such as Monster, Celsius, Alani Nu, Bang, and Ghost that would eventually leave for distribution partnerships or transactions with Coca-Cola, PepsiCo, and Keurig Dr Pepper. Those beer networks are now eager to replace the lost brands. In a recent interview — which has been condensed and edited for clarity — BD's Duane Stanford started by asking Blake how he plans to differentiate PHX? Daniel Blake knows a little something about rising again. Three years ago, he took a leave of absence from Anheuser-Busch InBev after the conservative backlash against a Bud Light brand partnership with transgender influencer Dylan Mulvaney. Blake oversaw the marketer primarily responsible for the campaign. Many Bud Light distributors were angered as well as they lost almost a third of their sales during the controversy, after consumers boycotted the beer. Blake and his subordinate eventually left the company. Today, Blake is eight months into the US launch of his energy drink brand, PHX Hydration Energy. "I believe things happen for a reason," he said of the end of his Anheuser-Busch career. "And it's not the event itself that defines you — it's your response." Blake is founder and GM of One 11 Brands, which markets PHX (pronounced Phoenix). Following a three-market roll-out last year, PHX is expanding to 14 states this quarter. Blake has enlisted Barstool Sports Founder Dave Portnoy, a media personality and influencer known for pushing back against political correctness. Blake entered a US energy drink market dominated by three powerful competitors — Monster Beverage, Red Bull, and Celsius Holdings. Even more daunting, PHX is one of many challengers looking to carve out space in a crowded but growing category. US energy drink volume grew almost +10% at retail last year as dollar sales jumped +12%, as shown in the Green Sheet with this story. What Blake has going for him is distribution within the very Budweiser beer network that was at the center of his exit from AB InBev. Bud distributors have a track record of helping to build fast-growing energy drink brands such as Monster, Celsius, Alani Nu, Bang, and Ghost that would eventually leave for distribution partnerships or transactions with Coca-Cola, PepsiCo, and Keurig Dr Pepper. Those beer networks are now eager to replace the lost brands. In a recent interview — which has been condensed and edited for clarity — BD's Duane Stanford started by asking Blake how he plans to differentiate PHX?

]]> http://www.beverage-digest.com/articles/1383 Thu, 05 Mar 2026 07:20:23 -0500 https://beverage-digest.com/articles/1383-former-bud-light-marketer-seeks-phoenix-moment-with-phx-hydration-energy-q-and-a Cover Web.jpg Coke's BodyArmor/Powerade Unit Folding into Advanced Hydration Unit Coke Execs See Progress in BodyArmor-Powerade ‘Dual Strategy’ 2025 Sports Drink Category and Brand Performance at US Retail: Green Sheet Coca-Cola is folding its BodyArmor Sports Nutrition unit, which includes Powerade, into a new Advanced Hydration unit to encompass Vitaminwater and Smartwater, as BD first reported in a Feb. 5 email news alert. BodyArmor and Powerade have operated... Coke Execs See Progress in BodyArmor-Powerade ‘Dual Strategy’

2025 Sports Drink Category and Brand Performance at US Retail: Green Sheet

Coca-Cola is folding its BodyArmor Sports Nutrition unit, which includes Powerade, into a new Advanced Hydration unit to encompass Vitaminwater and Smartwater, as BD first reported in a Feb. 5 email news alert. BodyArmor and Powerade have operated...

]]> http://www.beverage-digest.com/articles/1376 Tue, 17 Feb 2026 08:00:58 -0500 https://beverage-digest.com/articles/1376-cokes-bodyarmor-powerade-unit-folding-into-advanced-hydration-unit Briefs: Coke's Braun Sets Agenda. C-Store Traffic Decline. Texas Warning Labels Stopped. FDA Eases Color Regs. And More A collection of recent developments from around the industry to keep you up to speed... http://www.beverage-digest.com/articles/1381 Tue, 17 Feb 2026 08:00:50 -0500 https://beverage-digest.com/articles/1381-briefs-cokes-braun-sets-agenda-c-store-traffic-decline-texas-warning-labels-stopped-fda-eases-color-regs-and-more Elliott’s PepsiCo Investment Pays Despite Refranchising Snub 2025 CSD Category and Brand Performance at US Retail: Green Sheet PepsiCo’s share price has grown almost +12% since activist firm Elliott Investment Management disclosed a $4 billion stake in ... 2025 CSD Category and Brand Performance at US Retail: Green Sheet

PepsiCo’s share price has grown almost +12% since activist firm Elliott Investment Management disclosed a $4 billion stake in ...

]]> http://www.beverage-digest.com/articles/1375 Tue, 17 Feb 2026 08:00:41 -0500 https://beverage-digest.com/articles/1375-elliotts-pepsico-investment-pays-despite-refranchising-snub Report: Red Bull, Coke, Gamer Supps Top Influencer Marketing ROI Leaderboard Red Bull topped a list of non-alcoholic beverage brands that generated the highest return on investment for influencer marketing last year, according to CreatorIQ, which helps brands track and manage influencer marketing programs. The firm developed a proprietary metric called Earned Media Value (EMV) to benchmark and evaluate the effectiveness of influencer campaigns in engaging consumers. The top-10 ranking shows... Red Bull topped a list of non-alcoholic beverage brands that generated the highest return on investment for influencer marketing last year, according to CreatorIQ, which helps brands track and manage influencer marketing programs. The firm developed a proprietary metric called Earned Media Value (EMV) to benchmark and evaluate the effectiveness of influencer campaigns in engaging consumers. The top-10 ranking shows...

]]> http://www.beverage-digest.com/articles/1369 Wed, 04 Feb 2026 10:25:19 -0500 https://beverage-digest.com/articles/1369-report-red-bull-coke-gamer-supps-top-influencer-marketing-roi-leaderboard Soft Drinks: Concentrate Pricing Rises. Details for Coke, Pepsi, Dr Pepper Concentrate list pricing for flagship Coca-Cola, Diet Coke, Sprite, Coca-Cola Zero Sugar and other carbonated soft drinks produced by US Coke bottlers is... Concentrate list pricing for flagship Coca-Cola, Diet Coke, Sprite, Coca-Cola Zero Sugar and other carbonated soft drinks produced by US Coke bottlers is...

]]> http://www.beverage-digest.com/articles/1367 Wed, 04 Feb 2026 09:53:50 -0500 https://beverage-digest.com/articles/1367-soft-drinks-concentrate-pricing-rises-details-for-coke-pepsi-dr-pepper Stock Watch: Coke Shares Rose Last Year as PepsiCo, Keurig Dr Pepper Fell Coca-Cola posted a +12% increase in its stock price in 2025 while PepsiCo and Dr Pepper posted declines. Coke’s increase outperformed the Consumer Staples Index while underperforming the broader S&P 500. PepsiCo, which fell -5.6% last year, faced pressure from... Coca-Cola posted a +12% increase in its stock price in 2025 while PepsiCo and Dr Pepper posted declines. Coke’s increase outperformed the Consumer Staples Index while underperforming the broader S&P 500. PepsiCo, which fell -5.6% last year, faced pressure from...

]]> http://www.beverage-digest.com/articles/1360 Wed, 14 Jan 2026 10:04:43 -0500 https://beverage-digest.com/articles/1360-stock-watch-coke-shares-rose-last-year-as-pepsico-keurig-dr-pepper-fell FS25 Recap: Coke, Pepsi Bottlers Chart Path Forward Amid Industry Transformation Two senior executives from major soft drink bottlers shared insights during BD’s recent Future Smarts conference into how their bottling organizations are navigating everything from evolving consumer preferences to capital expenditures in the age of technology. Coca-Cola Southwest Beverages President Jean-Claude Tissot and Admiral Beverage EVP and General... Two senior executives from major soft drink bottlers shared insights during BD’s recent Future Smarts conference into how their bottling organizations are navigating everything from evolving consumer preferences to capital expenditures in the age of technology. Coca-Cola Southwest Beverages President Jean-Claude Tissot and Admiral Beverage EVP and General...

]]> http://www.beverage-digest.com/articles/1359 Wed, 14 Jan 2026 10:04:39 -0500 https://beverage-digest.com/articles/1359-fs25-recap-coke-pepsi-bottlers-chart-path-forward-amid-industry-transformation