Circana Details Non-Alcohol Share Gains in U.S. as Beer, Spirits Segments Slide
Crossover Products Exceed $600 Million in 2023
April 17, 2024
A recent report from market research firm Circana shows key non-alcoholic beverage categories including carbonated soft drinks and water have gained dollar share of overall packaged beverage sales in the U.S. Alcohol categories such as beer and spirits have lost share. In 2023, carbonated soft drinks reached a 17.2 share of the U.S. retail market, up from...