Dates and Deadlines

All awards materials and payments must be submitted no later than November 1, 2024

Early Bird Entry (Purchase By October 4, 2024): $195

Every fourth entry is free!

Enter multiple categories or products (an entry is a single product in a single category).

Regular Entry (Purchase By November 1, 2024): $245

Every fourth entry is free!

Enter multiple categories or products (an entry is a single product in a single category).

The deadline for entering the 2024 awards has passed. Thank you to all who entered.

Questions about awards? Contact [email protected]

 

Entry Criteria

All products entered must have been launched, created, or rebranded no earlier than January 2022.

Pre-launch products are eligible if they are in prototype/packaging stage by October 23, 2024.

Our panel of industry experts will independently review each submission against the judging criteria. They will score each entry on a scale of 1 (lowest) to 5 (highest) for each criterion and offer feedback or comments. Scores are then collated to reveal the finalists and winners in each category.

For each category entry, you are required to submit the following:

• 200-word description of why your product deserves to win
• Two high-resolution product images (JPEG and PNG files only)

Judging is based on the concept, packaging, design, and 200-word submission. No sampling is involved in the process.

Note: For the category ‘Best Marketing or Social Media Campaign’ you are invited to send an additional 1-page document to include any video content or imagery relating to the entry.

Click here to download the Full Guidelines (category descriptions, ideas and recommendations, and other contest information).

Click here to download the official terms & conditions.

2023 WINNERS

Click here to see last year's winners and finalists.

Congratulations 2023 Winners!

• Best Low / No Sugar Drink: Ocean Spray – Ocean Spray® Zero Sugar
• Best Ready to Drink Functional Drink: Natalie's Orchid Island Juice Company – Natalie's Tomato Reishi Juice
• Best Powder or Tablet: Laird Superfood – Laird Superfood Prebiotic Daily Greens
• Best Cannabis Drink: hi Seltzer – hi Seltzer
• Best Hard Seltzer: Red Tree Beverages, a subsidiary of the Coca-Cola Company – Topo Chico Hard Seltzer Margarita
• Best Canned Cocktail: Brown-Forman Corporation – Jack Daniels & Coca-Cola Ready-to-Drink Cocktail
• Best Premium Drink: AriZona Beverage Company – AriZona Cold Brew Tea AND Sparkling Botanicals by Rishi – Blue Tea Jasmine
• Best New Brand: AriZona Beverage Company – AriZona x Marvel Super LXR Hero Hydration
• Best Marketing / Social Media Campaign: PepsiCo - Gatorade Portfolio – 'Love Means Everything' Tribute Film
• Best New Drink Concept: Brown-Forman Corporation – Jack Daniel's & Coca-Cola Ready-to-Drink Cocktail
• Best Technology Innovation: Costa Coffee – Smart Café Marlow 1.2
• Best Brand Extension: PepsiCo – Pepsi Label-free Multipack
• Best Packaging/Label Design: Berlin Packaging - Studio One Eleven – Buck Shot