Coke to Launch Simply Pop Prebiotic Soda This Month
Introduction Comes as Segment Leaders Poppi and Olipop Spark Modern Soda Wars
February 18, 2025
Coca-Cola is forging into the fast-growing gut soda segment using its Simply juice brand, opting to go head-to-head with market leaders Poppi and Olipop instead of acquiring one of them. The prebiotic functional soda offering, called Simply Pop, will begin reaching...