The sudden October sales decline of National Beverage’s LaCroix sparkling water brand (BD Email Alert 11/13/18) appears to have continued into November. According to IRI data published this week by analysts at Susquehanna Financial Group, National Beverage’s sparkling water volume (made up of mostly LaCroix) declined -7.1% as dollar sales fell -1.2% during the four weeks ending Nov. 18. That followed a volume decline of -6.9% and a dollar decline of -2.7% during the four weeks ending Nov. 3, according to Nielsen data published more than two weeks ago by Wells Fargo. Prior to these declines, National sparkling water dollar sales had grown +6.3% in the four weeks ending Oct. 21, according