Innovation. PepsiCo made a strong showing in Nielsen’s 2018 Top-25 Breakthrough Innovation list. Lifewtr, Crystal Pepsi and Mtn Dew Pitch Black all emerged from among 3,500 consumer products reviewed. Other beverages making the list include Core Hydration premium bottled water (soon to be acquired by Keurig Dr Pepper), and Danone North America’s Stok Cold Brew Coffee. Criteria for selection