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Home » Canopy Growth’s ‘Total Mood Management’ Strategy
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Canopy Growth’s ‘Total Mood Management’ Strategy

Innovation Chief Julian Cohen Explores Cannabis Drinks for Energy, Relaxation, Sleep

February 9, 2022

Canopy Growth Chief Innovation Officer Julian Cohen says the company views cannabis as a consumer product, just like beverages and snacks. He sees an opportunity for cannabis to play in a “beneficial” beverage space in which cannabis and other functional ingredients such as vitamins, antioxidants and adaptogens are blended to “deliver on the promise of what we call total mood management.” In a separate interview, Canopy Chief Product Officer Tara Rozalowsky provided an update on the company’s US business and Quatreau’s launch.

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