Coca-Cola’s New Global Campaign Pursues Meal Delivery Trend
‘Magic Weekends’ Partners With Delivery Aggregators Like Doordash
April 19, 2022
Coca-Cola is partnering with food delivery companies across its nine operating units for a new global meals campaign focusing on Coca-Cola, with a particular emphasis on Coke Zero Sugar. (Editor’s Note: This story is an expanded version of an April 1 BD email news alert.) Launched this month in...