Soft Drinks at Retail: Pricing Up +14% Amid Elasticity Bonanza. Volume Drops -2.0%
Coke Zero Sugar Passes Diet Pepsi in 3Q After +12.6% Volume Gain
November 9, 2022
Consumers cut their carbonated soft drink consumption at US retail during the first nine months of 2022 relative to the same period in 2021. Strong pricing growth of +14% for the total CSD category drove dollar sales almost +12% higher, according to BD data. Volume declined -2.0% (decelerating from -2.2% for the first six months of this year), reflecting a...