Keurig Dr Pepper Takes $50 Million Stake in Non-Alcoholic Athletic Brewing
Investment to Fuel Athletic’s North America Growth, Company Says
November 9, 2022
Keurig Dr Pepper has taken a $50 million minority equity stake in Athletic Brewing, the US-based non-alcoholic craft beer brand that has propelled interest in the growing segment. The companies will announce the investment this morning. KDP’s stake is on par with other lead investors in the brand, including TRB Advisors and Alliance Consumer Growth. “We’re thrilled to welcome Keurig Dr Pepper as an investor and strategic partner,” Athletic Co-founder and CEO Bill Shufelt told BD in an email. “...