BodyArmor to Enter ‘Rapid Hydration’ Market With Flash I.V.
New Product Ships Regionally in May. National Launch in 2024. Product to Challenge Electrolit, Gatorlyte on Taste and Electrolyte Level, BodyArmor CEO Says
April 3, 2023
Coca-Cola’s BodyArmor is jumping into the fast-growing rapid hydration sports drink segment with a new product called Flash I.V., the company has confirmed to BD. BodyArmor filed for the Flash I.V. trademark in January and will ship the product in the US regionally early next month by way of some Coca-Cola bottlers, BodyArmor CEO Federico Muyshondt said in an interview. The company will take...