Coca-Cola’s BodyArmor to Enter Canada in Brand’s First Expansion Outside U.S.
Mexico, Other Global Markets to Follow Using ‘26 World Cup as ‘Launching Pad,’ BodyArmor CEO Says
September 6, 2023
Coca-Cola will launch BodyArmor sports drink across Canada in January 2024, marking the US brand’s first international expansion since BodyArmor’s 2011 founding and Coke’s late 2021 takeover. “One of the first goals of the...
