I’m happy to announce an addition to our Future Smarts conference on Dec. 11. Ghost Lifestyle Co-founder and CEO Dan Lourenco will join us to discuss ready-to-drink Ghost Energy, launched in 2020. The brand has made a splash with its candy company partnerships and Anheuser-Busch JV. We’ll talk about making inroads in a competitive category dominated by Monster Energy and Red Bull.

If you haven’t yet, here’s what to expect:

I’ll ask Coca-Cola North America President Jennifer Mann about her plan to accelerate total beverage growth at Coke’s largest global operating unit at a time when market conditions demand both precision and agility.

PepsiCo North America Beverages Chief Supply Chain Officer Karen Jordan will discuss lessons learned from one of the worst global supply chain disruptions of the past century.

Keurig Dr Pepper Chief Strategy Officer Justin Whitmore will shed light on how partnerships with Electrolit, Nutrabolt, and Athletic Brewing will help maximize growth and value.

Next, I’ll ask our Wall Street analyst panel for views on how consumer sentiment affects beverage company pricing and volume strategies.

Melody Richard, SVP for U.S. Pantry at Walmart, will illuminate both sides of the supplier-customer partnership in a discussion covering key consumer, retail, and beverage category trends.

Then I’ll ask Coca-Cola Consolidated President and COO Dave Katz about the critical role innovation plays for the beverage bottler.

Buffalo Rock President & CEO Matthew Dent will talk about the importance of efficiency in a modern manufacturing and distribution environment.

And Paul Pisano, SVP of industry affairs and general counsel for the National Beer Wholesalers Association, will help make sense of the emerging crossover between two massive beverage sectors – alcohol and non-alcohol.

Register HERE , and we’ll see you in New York!