PepsiCo is shifting its alcohol business strategy from distribution to brand licensing as the company looks to expand Hard Mtn Dew and Lipton Hard Iced Tea nationally at a faster pace, PepsiCo has confirmed to BD. Blue Cloud Distribution will be renamed...

Coca-Cola’s Red Tree Beverages is planning a spring launch of the US alcohol unit’s first wine-based product, named Minute Maid Spiked. The drink was developed for the large percentage of legal drinking age consumers who regularly mix alcohol into non-alcoholic juice and juice drinks, including Minute Maid products, Red Tree President Jenny Dowdy said in an interview. “We saw this as a ...

When Kevin Keane joined the American Beverage Association in 2005 as SVP of policy and public affairs, industry issues were well focused on a single category. “We were talking largely about soda pop,” he recalled last week in an interview after being named the U.S. trade group’s CEO late last month. “Now there are so many different products that we're ...