Almost two years after acquiring Muscle Milk maker CytoSport, PepsiCo is leaning into yet another brand that came over in that deal. Plant-based protein shake Evolve...
BluePrint HPP Juice Founders Provide Primer on Newest Mushroom Passion
April 1, 2021
Mushrooms have been used medicinally in Asia for centuries. In the US, mushroom extracts have become a go-to functional ingredient within the wellness community. Often referred to as adaptogenic, functional, or medicinal mushrooms, the ingredient now is... To better understand functional mushrooms as an RTD beverage ingredient, BD turned to Zoe Sakoutis and Erica Huss. Last year, they launched Earth & Star, a line of canned mushroom-infused oat milks and coffees.
Twenty years after PepsiCo’s transformational acquisition of Gatorade, an emerging field of challengers is emboldened by BodyArmor’s success. The US sports drink category has become one of frenetic energy.
Coca-Cola intends to acquire a controlling stake in fast- growing sports drink brand BodyArmor. BodyArmor Co-Founder and Chairman Mike Repole issued a statement dampening the news. One might conclude by Repole’s and Quincey’s comments that negotiations are ongoing...
Coke Confirms Pre-Acquisition Notice Filed With FTC
February 19, 2021
Updated Feb. 19, 2021 at 2:15 pm
Coca-Cola has notified US anti-trust regulators that the company plans to acquire a controlling stake in fast-growing sports drink brand BodyArmor, Coke has confirmed to BD. Timing and terms of the pending transaction have...
Late last night, Nestlé announced an agreement to sell its Pure Life and regional bottled water brands, as well as its ReadyRefresh beverage delivery unit, to private equity firms...