Higher Costs Signal Pricing Actions to Ease Burden
April 20, 2021
As Covid Subsides, Challenges Remain for Coke and Pepsi Bottlers. Since the US outbreak of the COVID-19 virus more than a year ago, BD has tracked the crisis through the eyes of beverage executives in the Coca-Cola, Pepsi, and independent bottling systems. Our latest informal survey asked bottlers what has improved and what they continue to grapple with on the way to a new normal that has yet to be defined. The following is a synopsis of contributions from more than a dozen bottling executives...
Almost two years after acquiring Muscle Milk maker CytoSport, PepsiCo is leaning into yet another brand that came over in that deal. Plant-based protein shake Evolve...
Few Volume Bright Spots for Coke in 2020. More Than 1 Billion Unit Cases Lost
March 3, 2021
Last year, the global Coca-Cola system sold 1.3 billion fewer unit cases of beverages than in 2019, according to a regulatory filing last week. In addition, the 29 billion...
With prospects for a COVID-19 recovery improving, beverage makers are working their way back to a more normal innovation pattern in the US as retailers prepare to reset store shelves...
New Brand Pursues At-Home Drinkers in $850 Million Category
February 25, 2021
PepsiCo is entering the cocktail mixer category with a new brand called Neon Zebra. The canned product launches nationally in March to capitalize on demand by “21- to 30-year-old Gen Zs who are looking for ...
PEPSICO LAUNCHES TEEN WATER. PepsiCo has launched a new “juice water” brand for teens. Frutly has no added sugar, no artificial sweeteners, and 60 calories per...