Israeli life-science startup Vital Technologies is close to launching a series of rapid recovery functional drink products that claim to relieve negative side effects from alcohol consumption. The company...

Starting on May 23, Coca-Cola will release a nostalgic re-creation of New Coke — down to the can graphics and formula — as part of a marketing partnership...

Arizona-based Kalil Bottling is on the hunt for new brands following the sale last month of its Monster Energy distribution rights...

One way youth consumers interact with brands these days is through internet memes. And meme creators appear to love the topic of beverages.

Two recent announcements from Revive Kombucha highlight an inflection point within the fermented tea category as the functional beverage shifts...

Coca-Cola will launch its first-ever Coke branded energy drink Monday in Hungary and Spain. The product is the subject of arbitration between Coke and Monster Beverage. Read on for more insights, details and perspective related to this launch.

G Fuel, a powdered energy drink brand that was a first-mover in the growing world of e-sports, is ready to launch ...

BD attended the Natural Products Expo West show last week at the Anaheim Convention Center & Arena outside Los Angeles. The event has become a showcase for products capitalizing on consumer health trends, which often evolve to mainstream appeal and drive acquisitions by large consumer products companies. Food and beverage offerings as usual dominated the show, which included more than 3,500 exhibitors spread across the equivalent of almost 10 football fields. Here’s an analysis of beverage themes and trends that emerged from this year’s show:

Coca-Cola is now more than six months past an option to buy cold-pressed juice maker Suja.