This year's NACS trade show in Atlanta, with exhibits that covered the space of almost two football fields, offered a first look at innovation being sold into retailers for 2020. The products pictured are some of the newest innovations from Coke, PepsiCo, Keurig Dr Pepper and Nestle. These products mostly launch late this year and early next year.
PepsiCo announced accelerated plastic waste reduction efforts last month, including a new 2025 target to cut the company’s use of virgin plastic for packaging by 35%. Such targets are becoming more critical for beverage makers as consumer backlash against single-use plastic grows. In addition
US Version of Coca-Cola Energy Debuts This Week at NACS. National Launch Set For January. Company to Address Sparkling Water Gap. Powerade Plans Innovation Blitz in 2020.
October 1, 2019
Franchise bottlers for Coca-Cola North America met in Atlanta last month to evaluate innovation and system marketing plans for 2020. The theme of the meeting was “Ready to Execute.” CCNA President Jim Dinkins reiterated that the system’s strategy is dependent on...
Pepsi to Push ‘Unapologetic Enjoyment.’ Dew to Invest in Core Markets. Gatorade to Take ‘Surgical Approach’ to Hot Weather. Bubly to Innovate.
September 17, 2019
PepsiCo brought together executives from its US bottling system in August to review new product and marketing plans for 2020. The company hosted the meeting at its Purchase, New York headquarters. Attendees included company-owned and independent franchise bottling executives. The gathering came six months after PepsiCo reorganized its North America beverage business into five divisions, four in the US and one in Canada. The meeting’s theme was...
A 100% stevia-sweetened variant of Coca-Cola first launched in New Zealand has moved closer to the US. The product, called Coca-Cola Stevia, gets prominent billing on...
Soylent Challenger Huel Plans US Bricks-and-Mortar Push for New RTD Offering
August 9, 2019
The meal replacement shake category is worth watching. One such purveyor, Huel, is planning a bricks-and-mortar expansion in the US, according to CEO James McMaster, who spoke to BD this week from New York...
Mtn Dew is one of three core beverage brands PepsiCo has pledged to turn around after share losses dating back to 2017. In a July 9 interview after PepsiCo reported second-quarter earnings, CFO Hugh Johnston said...
Plus, green PET Sprite bottles out at Coke European partners
June 28, 2019
PepsiCo is the latest beverage maker to announce plans to reduce the use of virgin PET for some of its most high-profile brands. Starting next year, single-serve versions of Bubly will be...
SpikedSeltzer creator turns to CBD beverage market. Wants "bad actors" taken out by FDA. Advocates regulatory framework.
June 28, 2019
Dave Holmes created an alcohol beverage category by founding and developing SpikedSeltzer, which he sold to Anheuser-Busch in 2016. Now his ambition is focused on the burgeoning hemp-based CBD...