At Chicago Jewel Osco, Coke, Pepsi 12-packs 21% Higher than in 2017
September 16, 2021
BD reviewed supermarket weekly discount ads at select stores scattered around the country to identify promotional pricing for carbonated soft drinks and other beverages during the Labor Day holiday. The circulars included holiday weekend, Sept. 3-6. In most cases, carbonated soft drink pricing was ...
Say Retail Sales Remain Elevated. Detecting Some Renewed Stock Up. Report Lost Sales.
September 1, 2021
Hope of a post-pandemic return to normal this year in the US has given way to continued uncertainty as COVID-19 vaccination rates vary widely by state, the Delta variant spreads, and workers delay getting back to the office or resuming employment. At the same time, vaccinated consumers are pushing forward in many parts of the country as they frequent restaurants, travel, and get back to something approaching business as usual. For beverage bottlers within the Coca-Cola, PepsiCo, and Keurig Dr Pepper systems, the state of business is a...
Volume and Dollars Grow for Ready-to-Drink Water, Tea, and Sports Drinks
September 1, 2021
Results for the first half of this year show dollar sales growth across all US non-carbonated beverage categories tracked by BD. Shelf-stable juice drinks was the only tracked category that did not ...
Increases for PepsiCo, Keurig Dr Pepper Bottlers. Coke, Pepsi Price Gap Analysis.
September 1, 2021
BD has resumed publishing annual brand-level carbonated soft drink (CSD) concentrate pricing for the three major US soft drink companies. The Green Sheet included with this issue details ...
Work-at-home policies and a still unfolding return to pre-pandemic activity continued to buoy the US carbonated soft drink (CSD) market at retail during the first half of this year. As shown in the table with this story, category...
Former Coca-Cola Innovation Partner Building Presence for Howie’s Spiked Brand
July 29, 2021
As the crossover between alcoholic and non-alcoholic beverage distribution and product development heats up, BD caught up with longtime beverage entrepreneur Larry Trachtenbroit to see what lessons he’s learned after making the transition. Trachtenbroit sold a ready-to-drink coffee business to Coke for more than $5 million 20 years ago before going on to create a beverage innovation shop called Brain Twist that counted Coca-Cola as an investor. More than five years ago, he switched fully to alcohol beverages. He co-founded his current venture FS Beverages with former global ocean shipping industry executive Greg Howard, who is president. FS Beverages is building sales and distribution for a line of alcohol-infused cherries, teas, lemonades, and coffees under a brand called Howie’s Spiked. The flagship product, Howie’s Spiked Cherries, is distributed in 15 Midwestern, Southern, and East Coast markets. The distribution network includes at least 30 independent Anheuser Busch-aligned distributors, as well as other independent wholesale distributors. The company generated revenue of $1.5 million in 2020 after growth of +28%, according to Howard. With the introduction of a spiked coffee called Alc-A-Chino later this year, revenue is expected to approach $2 million in 2021...
Brand Remains on CBD Sideline in U.S. as Canopy Poised for Action
July 29, 2021
Brand Remains on CBD Sideline in U.S. as Canopy Poised for Action. BioSteel, the sports drink brand majority-owned by cannabis company Canopy Growth, is looking to surpass No. 4 sports drink Electrolit on a dollar sales basis in the US market within the next ...
Talking Rain Executives Discuss Decision to Expand Flagship Beyond Sucralose
July 29, 2021
Talking Rain, maker of sucralose-sweetened Sparkling Ice, is testing an extension of its flagship brand sweetened with stevia. The new Sparkling Ice Superfruit, which the company describes as “full flavored” with “sweetness from nature,” contains...