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Buffalo Rock Pepsi to Distribute RC Cola, KDP Portfolio

July 1, 2020

Pepsi bottler Buffalo Rock has picked up distribution of Keurig Dr Pepper’s brands including RC Cola, 7UP, A&W Root Beer, Crush and Bai in parts...


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Q&A: Kitu Life Super Coffee

CEO Discusses AB Deal, C-Store Focus and More
June 23, 2020

Kitu Life Super Coffee reached a major milestone in its relatively young life by securing a master distribution agreement...


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100 Days. Billions Lost

Sports Sponsors Sidelined in the Era of Covid
June 23, 2020

Together, Coca-Cola, PepsiCo and Keurig Dr Pepper have pouring and marketing rights contracts covering 172 teams and racing tracks across the top US professional football, basketball, baseball, hockey, soccer and racing leagues (see table). PepsiCo and Coca-Cola also hold overall corporate sponsorships with five of those leagues. Virtually no soda is being poured amid the ongoing COVID-19 pandemic ...


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Non-Carbs at Retail

Pandemic Stock Up Boosts Water, Sports Drinks, Tea in Q1
June 9, 2020

The US bottled water, tea and sports drink categories all gained volume and dollars during the first quarter as the COVID-19 pandemic spurred consumers to stock up late in the period. As shown in the Green Sheet included with this issue, the


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Sparkling Water Results

Category Grows as Coke’s Aha Digs In.
June 9, 2020

Sparkling water volume and dollar growth each reach +15% or more in the first quarter of this year as Coca-Cola increased its presence. Coke’s new Aha, launched in March, grabbed almost...


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Annual Industry Report: 2019 Volume and Value Analysis

US Non-Alcoholic Beverage Industry Flexed Pricing Muscle Last Year
June 1, 2020

Annually, BD publishes estimated volume and value sales data for US liquid refreshment beverages (LRB) and carbonated soft drinks (CSD). The data included in this special issue estimates beverage consumption for all measured and unmeasured channels, including packaged retail, fountain and vending. Data for juice, tea, coffee and dairy categories focus on single-serve, direct-store-delivered beverages and generally do not include warehouse-delivered or refrigerated products by Coca-Cola, PepsiCo and Keurig Dr Pepper. CSD estimates in this report include traditional soft drinks and energy drinks, which are both carbonated and share similar manufacturing and distribution methods. The fountain channel includes everything from restaurants, such as McDonald’s and Taco Bell, to sports venues.


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Q1 CSDs At Retail. KDP Adds Dollar, Volume Share

May 19, 2020
Coca-Cola and Keurig Dr Pepper boosted carbonated soft drink pricing in the first quarter across all measured channels, as PepsiCo’s pricing declined. As shown in the table ...
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united-sodas

Q&A. Brand Looks to Break 'Mid-Cal Spell' With Premium Soda

United Sodas of America
May 19, 2020

A team that includes a former advertising contractor for Beverage Partners Worldwide and a former designer for Coca-Cola is looking to pull health-conscious consumers into the world of soda pop. United Sodas of America launched last week with all the attributes of a modern, niche brand. The following Q&A with Zupan has been edited for clarity and space:


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PureCircle to Sell Majority Stake to Ingredion.

Former CEO Responds to Recent Events, Enthusiastic About Sale.
April 14, 2020

Stevia producer PureCircle has agreed to sell a 75% stake in the company to global ingredients maker Ingredion for about 185.3 million pounds sterling ($231 million). The transaction is expected to close during the second half of this year. The announcement follows a five-month accounting probe at PureCircle and eventual management shake-up, which included the resignation of founder and former CEO Maga Malsagov. Ingredion will appoint...


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Coke With Coffee on Hold

US Launch in Limbo Despite Retail Pitch. Pepsi Café, too?
April 14, 2020

Back in January, Coke was busy showing US retailers its new Coca-Cola with Coffee offering in preparation for an April launch. Now it appears the plan has been delayed amid the COVID-19 crisis. While Coke declined to confirm any specific launch plans or delay, a spokesman did offer insight on the subject when asked...


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