Alpha-Diver, in Partnership With Beverage Digest, Delved into the Consumer Behavior Behind Brand Choices
June 28, 2023
Alpha-Diver and Beverage Digest are pleased to unveil the industry’s first comprehensive psychology-based ranking of consumer beverage brands – The BEV50. The study was conducted by neuro-market researchers at Alpha-Diver in partnership with Beverage Digest to help beverage companies understand the WHY of consumer behavior.
In this exclusive webinar, registrants will learn...
Coca-Cola Appears Content to Focus on Coke Zero, Creations
June 20, 2023
In the two and a half years since Coca-Cola discontinued Tab, a consumer group calling itself the SaveTabSoda Committee has been lobbying Coke executives to bring back the 60-year-old diet soft drink now available only on fountains at a handful of Coca-Cola museum stores. The committee has organized...
The sale process for bankrupt Bang Energy may finally be headed for a conclusion in late June after a two month delay. A bankruptcy judge in Florida has set a sale hearing date for June 30 to approve a winning bidder. That hearing date could yet be pushed back, however. According to BD sources, remaining bidders are...
AHA Volume Down -42%. PepsiCo’s Bubly Grows. LaCroix Slips
May 26, 2023
Sales of Coca-Cola’s sparkling water brand, AHA, have deteriorated amid competition with PepsiCo’s growing sparkling water brand, Bubly, according to new BD data. Both brands were created to take on ...
Table included:
The following is transcript of Beverage Digest's podcast, The Breeze, Episode 5. In this episode, industry expert John Sicher joins Beverage Digest Editor and Publisher Duane Stanford to break down their top takeaways from the just-released 28th Edition of Beverage Digest’s Fact Book. The Fact Book captures performance results for the full non-alcoholic drinks market, not just what’s measured by store scanners. That includes everything from groceries to the fountain channel, where a lot of brand activity happens. Listen in as they talk shop.
Liquid refreshment beverage sales across all US measured and unmeasured channels in 2022 grew +0.9% by volume and +11.3% by value. The dollar growth — fueled by inflationary pricing as manufacturers offset higher operating and input costs...
Tables included:
Table 1: U.S. LRB Category Volume and Dollar Performance 2022
Table 2: Top U.S.Carbonated Soft Drink (CSD) BrandsTable 3: Top U.S. Liquid Refreshment Beverages (LRB) Trademarks
Gatorade President Looks to Take Charge of $2.5B Enhancer Market
May 10, 2023
PepsiCo’s Gatorade and Propel brands are diving into the beverage tablet segment made popular in recent years by Nestle-owned Nuun. Starting in June, the brands will offer dissolvable tablets in plastic tubes of ten that will go head-to-head with Nuun, which offers similarly-packaged functional tablets for everything from sport hydration and immunity to...
Private Label Surges as Most Top-10 Brand Shares Slide
May 10, 2023
Carbonated soft drinks pricing growth at retail accelerated during the first quarter of this year compared to full-year 2022, according to BD data. And the category’s volume decline deepened. Pricing in the quarter jumped almost...
Tables included:
U.S. CSDs at Retail by Company: Q1 2023 (Volume, Dollars, Pricing)
GREEN SHEETS included: Carbonated Soft Drinks: Q1 2023 Volume Sales and Carbonated Soft Drinks: Q1 2023 Dollar Sales
Mobi Platform, Piloted With Reyes Coca-Cola, Now Broadly Available
May 10, 2023
An entrepreneur with experience in foodservice, consumer packaged goods distribution, and technology has collaborated with Reyes Coca-Cola Bottling on a new digital platform to enable brand owners to capture realtime sales data directly from customers. Such a system would be especially useful when it comes to non-chain or independent stores and restaurants that fall outside the...
Trial in Single Market Available Until July at Target, Select Retailers
April 19, 2023
Coca-Cola is testing a Diet Coke variant in Minnesota sweetened with monk fruit and stevia instead of the artificial sweeter aspartame. The drink, packaged in 7.5-oz minicans, boasts the words “plant-based sweeteners” front and center under the Diet Coke logo. The can has a light green metallic look, instead of the...