Coca-Cola recently launched the company’s first-ever national food service campaign in the US called "And a Coke." The campaign is organized around the idea that “nothing completes a meal like a Coke,” according to the company. The campaign is unique for...

GATORADE INNOVATION. NEW PRODUCT TEASED. At the Expo West show earlier this month, PepsiCo teased a new product called ...

The average price of highway diesel fuel in the US has jumped up by $1.48 per gallon since March 2, which was two days after the US and Isreal began bombing Iran. That’s a 38% increase as of March 24, according to the latest data from the US Energy Information Administration. Regular gas of all types on average rose by 95 cents per gallon, for a +31% increase. That leaves Coke, Pepsi, and Dr Pepper bottlers...

Twenty-three states have now requested or been granted waivers to disallow soda purchases with SNAP benefits, a US Department of Agriculture spokesperson confirmed to BD this week. To date, 18 states have been...

2025 CSD Category and Brand Performance at US Retail: Green Sheet

PepsiCo’s share price has grown almost +12% since activist firm Elliott Investment Management disclosed a $4 billion stake in ...

Red Bull topped a list of non-alcoholic beverage brands that generated the highest return on investment for influencer marketing last year, according to CreatorIQ, which helps brands track and manage influencer marketing programs. The firm developed a proprietary metric called Earned Media Value (EMV) to benchmark and evaluate the effectiveness of influencer campaigns in engaging consumers. The top-10 ranking shows...

Two senior executives from major soft drink bottlers shared insights during BD’s recent Future Smarts conference into how their bottling organizations are navigating everything from evolving consumer preferences to capital expenditures in the age of technology. Coca-Cola Southwest Beverages President Jean-Claude Tissot and Admiral Beverage EVP and General...