Brand Adds Bubly Drops in January. Also Sees China Expansion in Future
October 13, 2020
PepsiCo announced last week that it will launch Bubly-branded flavor drops for use with its do-it-yourself SodaStream sparkling water appliance. In an interview, SodaStream International CEO Eyal Shohat said he isn’t concerned that the drops will ...
Talks Acquisition Strategy, Can Shortage, Hard Seltzer Opportunity
October 13, 2020
Until the COVID-19 pandemic, European-based private label and contract manufacturer Refresco had been on an acquisition tear since purchasing Cott’s North American soft drink operations in January of 2018. Deals last year stretched from Arizona to ...
In the Q&A below, Goist discusses in greater detail Refresco’s acquisition outlook. BD also asks about can shortages and the hard seltzer category. But first, some background and context.
Sports Drink to Challenge Gatorade, Bodyarmor With RTD Offering
October 13, 2020
BioSteel, the Canopy Growth-backed upstart looking to break into the US ready-to- drink sports hydration category, will announce today a distribution deal with ...
‘Not Obvious How You Capture a Lot of Value,’ CEO Says
October 1, 2020
With Coca-Cola’s move into the hard seltzer category, and the possibility of an entry from Monster Beverage, analysts on PepsiCo’s earnings conference call this morning were naturally inquisitive about...
PepsiCo is set to launch a new relaxation water called Driftwell later this year that was born of an internal employee contest hosted by Chairman and CEO Ramon Laguarta. The product will target what PepsiCo says is a $1 billion a year...
Gatorade will use Bolt24 to challenge Bodyarmor’s aura as a healthier sports drink.
Starting this month, point-of-sale and outdoor marketing in the US will tout Bolt24 as
containing..
Plus, Brewer Signs Deal to Distribute Coca-Cola Topo Chico Hard Seltzer
September 24, 2020
Late last year, Molson Coors replaced “Brewery” with “Beverage” in the company’s name as it looked to expand beyond alcohol “to other growth adjacencies.” Eleven months later, the company has taken the first product-related steps...Includes an infographic illustrating Molson Coors’ emerging non-alcoholic beverage activity. (PLUS: Story updated 10/1/20 with developments since original publication.)
A new ad campaign from Gatorade’s Bolt24 will, for the first time, directly challenge Bodyarmor’s aura as a healthier sports drink. Starting late this month ...
Driftwell to Address White Space in Helping People Sleep
September 14, 2020
PepsiCo is set to launch a new relaxation water called Driftwell later this year that was born of an internal employee contest hosted by Chairman and CEO Ramon Laguarta. The product will target what PepsiCo says is a $1 billion a year over-the-counter ...