Here's a Look at Retail Promotions During the Holiday
July 15, 2020
Beverage companies had their work cut out for them during this year’s important July Fourth selling weekend. Pricing and promotional frameworks had to be reconstructed to make up for lost immediate ...
Coca-Cola has responded to the COVID-19 crisis with a touchless update to the company’s Freestyle fountain. Consumers can choose to scan a QR code with their smartphone camera and use their own phone screen to select and pour a beverage while bypassing the Freestyle’s touchscreen...
Consumers gravitated toward bubbles during the COVID-19 pandemic, according to retail data from late March to Mid-June. The carbonated soft drink and sparkling water categories each added...
On July 13, PepsiCo reported second-quarter results that came during the surging global COVID-19 pandemic. Here are our takeaways from the report, an analyst conference call, and an interview with CFO Hugh Johnston...
Pepsi bottler Admiral Beverage has sued PepsiCo in a federal court in Wyoming. In the July 6 lawsuit, the bottler alleges that PepsiCo plans to “improperly terminate ," ...
Carbonated soft drink sales growth continued to accelerate as the COVID-19 crisis in the US entered a fourth month, according to data provided by Nielsen. Dollar sales...
Conventional wisdom holds that consumers will trade down to private label consumer packaged goods during economic downturns such as the pandemic-driven US recession...