Mtn Dew is one of three core beverage brands PepsiCo has pledged to turn around after share losses dating back to 2017. In a July 9 interview after PepsiCo reported second-quarter earnings, CFO Hugh Johnston said...
Coke and PepsiCo are now locked in a race to capture international market share in premium RTD coffee with brands that won’t carry their corporate names...
National Beverage Shares Fall Fast Amid LaCroix Struggles. Otherwise Good Year for Beverage Stocks to Date
June 28, 2019
For the first half of this year, National Beverage was the worst performer among beverage stocks tracked quarterly by BD, with the company’s share declining almost -39%. By comparison, the Dow Jones Industrial Average rose almost +14%. National Beverage has faced...
Plus, green PET Sprite bottles out at Coke European partners
June 28, 2019
PepsiCo is the latest beverage maker to announce plans to reduce the use of virgin PET for some of its most high-profile brands. Starting next year, single-serve versions of Bubly will be...
SpikedSeltzer creator turns to CBD beverage market. Wants "bad actors" taken out by FDA. Advocates regulatory framework.
June 28, 2019
Dave Holmes created an alcohol beverage category by founding and developing SpikedSeltzer, which he sold to Anheuser-Busch in 2016. Now his ambition is focused on the burgeoning hemp-based CBD...
Plus, Gatorade ‘Not Shying Away from CBD’ as Possible Ingredient
June 28, 2019
Gatorade SVP and GM Brett O’Brien gave BD an exclusive look this week at PepsiCo’s new Bolt24 hydration beverage (BD 5/21/19). The product will begin shipping in time for a July 10 launch tied to ABC’s ESPY athlete awards. Bolt24 is...