Closest Three-Way Parity Market? Charlotte, North Carolina
September 27, 2023
Green Sheet: Coca-Cola Gains Share in Atlanta, Chicago, Denver, Others.
Coca-Cola held a leading retail volume and dollar share of carbonated soft drinks last year in most major metro areas tracked by BD, as shown in the table below. Coke was the leading cola in most of those markets as well. More broadly, Coca-Cola was No. 1 by CSD volume share in...
‘We Want to be the Most Approachable Energy Drink.’
Zoa Energy, launched more than two years ago by celebrity Co-founder Dwayne “The Rock” Johnson, is seeking a new equilibrium. In a category where the fastest growth is coming from brands like Celsius that appeal to women as much as men, Zoa has brightened its visual identity, slimmed down its can, taken out the sugar, and cast a wider net. “We’re normalizing...
Increased Velocity a Focus for Key Brands Like Pepsi, Gatorade, Bubly
September 27, 2023
Executives from PepsiCo’s company-owned and independent bottling system met recently in Dallas to discuss 2024 market plans. PepsiCo Beverages North America CEO Kirk Tanner opened the meeting with a challenge to strive for “five-star excellence” when it comes to selling, service, sustainability, profit, and market share. “Three-star is good enough. Five-star is exceptional,” he said. “It is all about resetting our expectation for
Rapid Rehydration on Pace to Reach $2B This Year, Says Coke
September 14, 2023
Fast on the heels of the May launch of ready-to-drink BodyArmor Flash I.V., Coca-Cola’s BodyArmor Sports Nutrition unit has started shipping a new version of the drink in...
’You Need More People’ to Grow, CEO Tells Barclays Audience
September 14, 2023
Coca-Cola Chairman and CEO James Quincey and North America President Jennifer Mann sat down on Sept 7 for an on-stage interview with equities analyst Lauren Lieberman at the Barclays Consumer Staples Conference in Boston. A key message from Quincey and Mann was Coca-Cola’s pursuit of...
When Kevin Keane joined the American Beverage Association in 2005 as SVP of policy and public affairs, industry issues were well focused on a single category. “We were talking largely about soda pop,” he recalled last week in an interview after being named the U.S. trade group’s CEO late last month. “Now there are so many different products that we're ...
Gatorade Water Marks Brand’s First Entry into Unflavored, Unsweetened Bottled Water Market
September 7, 2023
PepsiCo’s Gatorade brand is jumping into the alkaline bottled water market with an electrolyte-infused entry called Gatorade Water to be available early next year. The product will be the brand’s first ever...
Mexico, Other Global Markets to Follow Using ‘26 World Cup as ‘Launching Pad,’ BodyArmor CEO Says
September 6, 2023
Coca-Cola will launch BodyArmor sports drink across Canada in January 2024, marking the US brand’s first international expansion since BodyArmor’s 2011 founding and Coke’s late 2021 takeover. “One of the first goals of the...
Wall Street analysts are on high alert for shifts in pricing and volume trends within the US consumer packaged goods sectors, including beverages. A worst-case scenario would be decelerating pricing growth without a corresponding bump in volume performance, which would depress dollar sales growth trends. In an Aug. 22 report, A/B Bernstein analyst Callum Elliott summed up the current state-of-play this way: “With the period of ...
Pure Life, Smartwater, Arizona Show Dollar Growth Leadership
August 30, 2023
All non-carbonated beverage categories tracked by BD grew pricing and dollars at retail during the first six months of this year, according to BD data. As shown in the table below, all categories also posted a volume decline. Sports drinks posted the largest dollar and pricing gains, as well as the deepest volume decline (see related story HERE). Bottled water outperformed all other categories on a volume basis...