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Uncuffed MTN Dew Launches Rise Energy Drink

Offers More Caffeine than Monster Energy, Targeted Morning Positioning
March 17, 2021

More than a year after Coca-Cola extended its flagship brand into the growing US energy category with Coca-Cola Energy, PepsiCo has made...


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Sports Drinks Sprint

Two-Horse Race Now Frenzy of Competition
March 3, 2021
Twenty years after PepsiCo’s transformational acquisition of Gatorade, an emerging field of challengers is emboldened by BodyArmor’s success. The US sports drink category has become one of frenetic energy.
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International Perspective: Coke, Pepsi Global Volumes

Few Volume Bright Spots for Coke in 2020. More Than 1 Billion Unit Cases Lost
March 3, 2021

Last year, the global Coca-Cola system sold 1.3 billion fewer unit cases of beverages than in 2019, according to a regulatory filing last week. In addition, the 29 billion...


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Non-Carbs At Retail 2020

RTD Shelf-Stable Tea Segment Scores Turnaround After Challenging 2019
March 3, 2021

RTD Shelf-Stable Tea Segment Scores Turnaround After Challenging 2019. 

Pandemic lockdowns fueled a rebound in shelf-stable, ready-to-drink teas in the US last year. As shown in the table, the category grew...


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Constrained Gatorade to Get New Production Capacity

Work Part of PepsiCo Capital Spending Spending Boost, CFO Says
March 3, 2021

PepsiCo is adding capacity for Gatorade, which suffered from product shortages last summer amid a spike in demand spurred by higher temperatures and pandemic-related buying. During a recent ...


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BodyArmor Plays Coy As Coke Confirms Intent To Buy

Will FTC Require Powerade Divestiture?
March 3, 2021

Coca-Cola intends to acquire a controlling stake in fast- growing sports drink brand BodyArmor. BodyArmor Co-Founder and Chairman Mike Repole issued a statement dampening the news. One might conclude by Repole’s and Quincey’s comments that negotiations are ongoing...


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PepsiCo Launches Neon Zebra into Cocktail Mixer Whitespace

New Brand Pursues At-Home Drinkers in $850 Million Category
February 25, 2021

PepsiCo is entering the cocktail mixer category with a new brand called Neon Zebra. The canned product launches nationally in March to capitalize on demand by “21- to 30-year-old Gen Zs who are looking for ...


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Coca-Cola Plans to Acquire ‘Controlling’ Stake in BodyArmor

Coke Confirms Pre-Acquisition Notice Filed With FTC
February 19, 2021

Updated Feb. 19, 2021 at 2:15 pm   

Coca-Cola has notified US anti-trust regulators that the company plans to acquire a controlling stake in fast-growing sports drink brand BodyArmor, Coke has confirmed to BD. Timing and terms of the pending transaction have...


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