In Washington DC, Coca-Cola, PepsiCo and Keurig Dr Pepper announced a joint US initiative organized by the American Beverage Association to reduce plastic waste from bottles. The program, called...

Coca-Cola grew US carbonated soft drink (CSD) dollar and volume sales during the first-nine months of this year, according to retail data tracked by BD. The company outpaced the...

G Fuel plans to test retail sales of its new canned energy drink in as many as three states starting in January, CEO Cliff Morgan told...

A federal judge in Florida has denied a request for a preliminary injunction by Bang Energy-owner Vital Pharmaceuticals (VPX) to stop Monster Beverage from distributing its Reign Total Body Fuel energy drink in its current trade dress. In March...

BD caught up with Celsius and A Shoc during the recent NACS show in Atlanta. Celsius CEO John Fieldly said the company has embarked on aggressive plans to...

Bang Energy founder and CEO Jack Owoc appears to be proceeding with plans to launch a new “pre-workout energy drink” under a trademark “Reign.” The name was at the center of a lawsuit filed last spring by Bang parent company Vital Pharmaceuticals against Monster Beverage...

In 2015, UK-based Seedlip pioneered a now small but fast-growing category of distilled non-alcoholic drinks that mimic spirits. Sometimes referred to as “alternative spirits,” these drinks have tapped into the growing consumer desire for low- or no-alcohol bar choices. The alternative spirits category is far less defined in the US, which is why startup Ritual Zero Proof caught our attention after its launch last month. According to co-founder and crime novelist Marcus Sakey, Ritual soon will announce “significant” funding from a strategic investor. We reached out to Sakey to learn more about the category. The following interview is edited for clarity and space...