New Brand Pursues At-Home Drinkers in $850 Million Category
February 25, 2021
PepsiCo is entering the cocktail mixer category with a new brand called Neon Zebra. The canned product launches nationally in March to capitalize on demand by “21- to 30-year-old Gen Zs who are looking for ...
Coke Confirms Pre-Acquisition Notice Filed With FTC
February 19, 2021
Updated Feb. 19, 2021 at 2:15 pm
Coca-Cola has notified US anti-trust regulators that the company plans to acquire a controlling stake in fast-growing sports drink brand BodyArmor, Coke has confirmed to BD. Timing and terms of the pending transaction have...
PEPSICO LAUNCHES TEEN WATER. PepsiCo has launched a new “juice water” brand for teens. Frutly has no added sugar, no artificial sweeteners, and 60 calories per...
Late last night, Nestlé announced an agreement to sell its Pure Life and regional bottled water brands, as well as its ReadyRefresh beverage delivery unit, to private equity firms...
Package Made from 100% Recycled PET. Other Brands to Come.
February 17, 2021
This month, Coca-Cola is rolling out a new 13.2-oz carbonated soft drink bottle. The package is aimed at consumers looking for a smaller portion size and a lower price than the ...
Last week, both Coca-Cola and PepsiCo reported fourth quarter earnings results, and executives offered commentary on expectations for 2021. While both companies expect improvement in consumer...
Package Made from 100% Recycled PET. Includes On-Pack ‘Recycle Me’ Label
February 9, 2021
Today, Coca-Cola will announce the nationwide launch this year of a new 13.2-oz carbonated soft drink bottle. The package is aimed at consumers looking for a smaller portion size and a lower price than the 20-oz soft drink bottle now standard for...