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Trump v. Biden: Beverage Industry Executives Weigh In

Trump Best on Free-Enterprise, Biden Best on Pandemic, Bottlers Say

November 2, 2020

Tomorrow, voters will go to the polls to elect the next President of the United States. Beverage bottlers will watch the results as closely as anyone, to assess the potential impact to the industry’s bottom line during the next four years. With that in mind, BD asked bottling system executives to answer a simple question: “Who do you hope wins the presidency, and why?”...

Coke Makes Big Move Into Hard Seltzer as PepsiCo Focuses On Energy

Coke Partners With Molson Coors for 2021 Topo Chico Hard Seltzer Launch

October 13, 2020

Late last month, Coca-Cola went all in on the fast-growing US hard seltzer category, signing up Molson Coors Beverage to manufacture, market, and distribute Coke’s new Topo Chico hard Seltzer. Meanwhile, PepsiCo’s executives indicated they may remain on the sidelines, at least for the foreseeable future.

Report: Us Aluminum Can Deficit to Hit 10 Billion Units

Demand To Surge Through 2025

October 13, 2020

Ball, North America’s largest aluminum can maker, estimates that shortages for the package in the US this year will top 10 billion cans, according to a Credit Suisse synopsis of the company’s Oct. 6 investor meeting. More details of what's at stake ...

Sodastream CEO Hopes to Add Pepsi Brands in US

Brand Adds Bubly Drops in January. Also Sees China Expansion in Future

October 13, 2020

PepsiCo announced last week that it will launch Bubly-branded flavor drops for use with its do-it-yourself SodaStream sparkling water appliance. In an interview, SodaStream International CEO Eyal Shohat said he isn’t concerned that the drops will ...

Q&A: Refresco North America COO Brad Goist

Talks Acquisition Strategy, Can Shortage, Hard Seltzer Opportunity

October 13, 2020

Until the COVID-19 pandemic, European-based private label and contract manufacturer Refresco had been on an acquisition tear since purchasing Cott’s North American soft drink operations in January of 2018. Deals last year stretched from Arizona to ...

In the Q&A below, Goist discusses in greater detail Refresco’s acquisition outlook. BD also asks about can shortages and the hard seltzer category. But first, some background and context.

BioSteel Co-founder Discusses Major Constellation, Reyes Distribution Deal

Sports Drink to Challenge Gatorade, Bodyarmor With RTD Offering

October 13, 2020

BioSteel, the Canopy Growth-backed upstart looking to break into the US ready-to- drink sports hydration category, will announce today a distribution deal with ...

PepsiCo Evaluating Hard Seltzer Category

‘Not Obvious How You Capture a Lot of Value,’ CEO Says

October 1, 2020

With Coca-Cola’s move into the hard seltzer category, and the possibility of an entry from Monster Beverage, analysts on PepsiCo’s earnings conference call this morning were naturally inquisitive about...

Pepsico to Address Relaxation White Space With Functional Still Water

Driftwell Launches This Year

September 24, 2020

PepsiCo is set to launch a new relaxation water called Driftwell later this year that was born of an internal employee contest hosted by Chairman and CEO Ramon Laguarta. The product will target what PepsiCo says is a $1 billion a year...

Gatorade Uses Bolt24 in First Challenge to Bodyarmor Healthy Halo

Gatorade vs Bodyarmor

September 24, 2020

Gatorade will use Bolt24 to challenge Bodyarmor’s aura as a healthier sports drink. Starting this month, point-of-sale and outdoor marketing in the US will tout Bolt24 as containing..