BD’s Dec. 7 Future Smarts conference featured an interview with Kate Daly, executive director of Closed Loop Partners’ Center for the Circular Economy. Coca-Cola, PepsiCo, Starbucks and McDonald’s are among 14 consumer product companies that have partnered with Closed Loop since 2015 to make recycling more viable. 

Last July, Winston-Salem, NC-based Primo Water found itself caught up in President Donald Trump’s trade war with China. The U.S. imposed import tariffs on about 6,000 Chinese goods worth about $200 billion.

On Dec. 20, Dirty Lemon parent company Iris Nova announced $15 million in seed funding that includes a minority investment by Coca-Cola. Coke’s Venturing & Emerging Brands unit has paid close attention to Dirty Lemon. The brand gained attention for its unique go-to-market strategy, which founder and CEO Zak Normandin has named c-commerce, or “conversational commerce.”

Coca-Cola North America has upgraded its customer center in Atlanta to make better use of technologies such as virtual reality. The newly-renovated and renamed KOlab 600 is linked to existing space where sales teams collaborate with retailers and restaurant operators. BD got a look at the center during a Jan. 3 ribbon cutting by CCNA President Jim Dinkins. 

BD held its annual Future Smarts conference on Dec. 7 in New York City. The program focused on the implications of massive changes this year to the North American non-alcoholic beverages landscape. New leaders have taken over all three of the largest soft drink makers -- Coca-Cola, PepsiCo and Keurig Dr Pepper -- since  2017. Acquisitions of Dr Pepper Snapple by Keurig Green Mountain, Costa Coffee by Coke and SodaStream by PepsiCo have all signaled a more aggressive approach to portfolio transformation. Meanwhile