While Consumers Spending Less, Category Still Delivers Value, John Fieldly Says
September 19, 2024
Brand Looks to Help C-Stores Attract Traffic.
As PepsiCo Partner, Fieldly Sees ‘Massive’ Foodservice Opportunity.
While Even ’More Optimistic’ on International Expansion, Will Remain ‘Methodical.’
No. 3 energy drink maker Celsius hasn’t been immune to the intensifying slowdown this year in the US energy drink market. The company’s volume and dollar sales growth rates that were in the
As Consumers Blur Lines, Distributors Following Suit
September 5, 2024
Conditions are ripe for accelerated consolidation of alcoholic and non-alcoholic beverage distribution businesses in the US market, predicts Matt Hughes, a former Coca-Cola Venturing and Emerging Brands executive. That could mean even Coca-Cola and Pepsi franchise bottlers one day look to combine with beer distributors to add efficiency and boost...
Co-founder Sees Broader Functional Platform for Olipop. Convenience Channel Next Stage to Prove ‘Big Tent’ Success
September 5, 2024
With gut health soda Olipop projecting $500 million in revenue this year, it’s no wonder the company has been the subject of takeover speculation, along with challenger Poppi. The premium functional brands, which promise to support digestive health with the inclusion of prebiotic fiber, have both notched growth rates in the +160% range in recent weeks, according to Nielsen data from Goldman Sachs. Both Olipop and Poppi position themselves as an alternative to traditional carbonated soft drinks, but at a much higher
Celsius Growth Slows in 1H Retail Performance Data.
Monster Moving Ahead With Price Hikes Despite Consumer Weakness.
US energy drink makers are now facing a surprising reality — the category slowdown is intensifying. During the first half of this year, US energy drink dollar sales at retail grew +3.4% as volume sales grew +1.7%, according to BD data. That represents a deceleration of
US carbonated soft drink dollar sales grew +4.0% during the first half of 2024 as volume sales declined -1.1%, according to BD data. The result represented a slight improvement from the first quarter of this year, when dollar sales grew +3.3% and volume sales
CSD Priorities to Include Minicans, Flavors, Zero Sugar.
Gatorade Will Look to Deepen Gen Z Ties. Plus, New Energy for Rockstar.
Executives and operators from PepsiCo’s North America bottling system met recently in Las Vegas to discuss market plans for 2025. Ram Krishnan, who took over in January as CEO of PepsiCo Beverages North America, urged the audience...
Related Energy Slowdown No Signal of Long-term Category Performance, Execs Say
July 31, 2024
Plus: What we Learned from KO, KDP First-Quarter Performance Reports.
Cola-Cola and Keurig Dr Pepper’s earnings reports last week provided more definition to a split in beverage consumer behavior in North America. Executives for both companies said ...
Tropicana Brands Group North America CEO Updates Progress Since PepsiCo Spinoff
July 31, 2024
It’s been two and a half years since PepsiCo spun off its Tropicana juice business into a joint venture with private equity firm PAI Partners in the middle of a global pandemic. That new entity, Tropicana Brands Group, has set an ambition to be “the undisputed global leader in chilled and fresh beverages.” The path has presented challenges. Undeterred, North America CEO Monica McGurk told BD in an interview that she sees future growth in both legacy orange juice and new juice products that will expand the portfolio across age cohorts, day parts, occasions, and sales channels. hashtag
Red Bull Tops Influencer Marketing Ranking for Non-Alcoholic Brands
July 31, 2024
Red Bull topped a list of non-alcoholic beverage brands that reaped the highest return on investment on influencer marketing for the first six months of this year. That’s according to CreatorIQ, which helps brands...