As previously reported by BD, Gatorade Water is now available nationally in the US. The alkaline bottled water is the brand’s first unflavored water. To mark the occasion, PepsiCo rented ...

Last week, I was a panelist for a National Beer Wholesalers Association webinar about non-alcoholic beverages. As you know, there’s tremendous crossover between the alcoholic and non-alcoholic beverage sectors. Each wants to supplement its distribution network with products from the other, especially as sales volumes decline for massive legacy categories such as light lagers and colas.

The discussion began with a chart depicting the entire US packaged beverage landscape at retail by category market share. I included the chart on page 7 with permission from...

Talking Rain has launched a Starburst line of Sparkling Ice flavors based on the taffy-like candy. The flavors are Cherry, Lemon, Orange, and Strawberry and the drink is formulated to have a “creamy, candy mouthfeel,” according to Talking Rain...

G&J Pepsi-Cola Bottlers announced it will invest $24 million to modernize a bottling plant and add a 77,000-sq-ft warehouse expansion at a facility in Columbus, Ohio.

C4 Energy maker Nutrabolt said it has taken a roughly 20% stake...

Monster, Pepsi, Gatorade Make Top-10.

Bud Light No. 2 on Alcoholic Beverage Leaderboard Amid Viral Boycott.

Plus, Subscriber Bonus: Transcript of Future Smarts Influencer Economy Panel.

Red Bull topped a list of non-alcoholic beverage brands that reaped the highest return on investment on influencer marketing in 2023. That’s according to CreatorIQ, which helps brands track and manage influencer marketing programs. The firm developed a proprietary metric called Earned Media Value (EMV) to benchmark and evaluate the effectiveness of influencer campaigns in engaging consumers. Red Bull’s

Lemon Perfect has launched a 15.2-oz bottle for a suggested retail price of $2.29. The brand also is adding flavors Blueberry, Coconut, and Watermelon.

Sanpellegrino has launched a new line of Zero Grams Added Sugar Italian Sparkling Drinks in flavors Blood Orange, Lemonade, Peach & Clementine, and Pomegranate & Orange for $6.99 per six-pack of 11.5-oz cans.

Suja Organic, the fresh pressed juice company that previously held a minority investment from Coca-Cola

A collection of recent developments from around the industry to keep you up to speed...