Nutrabolt’s C4 has launched a line of 2-oz energy shots in plastic bottles to compete with brands such as 5-Hour Energy. C4 Performance Energy Shots contains 200mg of caffeine, no sugar, and an amino acid trademarked as CarnoSyn Beta-Alanin that is said to boost athletic performance. Flavors are ...

I got the chance to join a friend in Las Vegas for the Formula 1 Heineken Las Vegas Grand Prix late last month. This global motor sport has captured the attention of young US consumers, and brands are piling in with sponsorships to attach themselves to the fervor. In October, Apple agreed to pay a reported $750 million for exclusive rights to broadcast F1 races for US audiences for the next five years. Coca-Cola first put its name on an F1 car, a McLaren, in 2019.

Just this week, PepsiCo announced a global partnership with the Mercedes-AMG Petronas F1 Team starting next year. Mercedes is among the most valuable and elite teams in open wheel F1 racing. The marketing partnership covers...

KDP’s Energy Portfolio featuring Ghost, C4 Posts Higher Retail Sales

A three-way battle for energy drink supremacy is emerging at US retail, according to BD data. Monster Energy, Red Bull, and Celsius Energy accounted for 70% of category volume sales during the first nine months of 2025, as shown in the Green Sheet. Monster Beverage’s energy brands...

Red Bull has launched a Fuji Apple & Ginger flavor as its most recent Winter Edition extension.

Monster Beverage has added a passionfruit and citrus flavored...

Performance beverage brand Syncron has launched a line of pre-workout and post-workout beverages developed with MLB baseball star Shohei Ohtani, who just led the Los Angeles Dodgers to the team’s second straight World Series Championship. The drinks contain L-citrulline, L-arginine, taurine, and BCAAs for energy and recovery, then company said...