Gatorade SVP and GM Brett O’Brien gave BD an exclusive look this week at PepsiCo’s new Bolt24 hydration beverage (BD 5/21/19). The product will begin shipping in time for a July 10 launch tied to ABC’s ESPY athlete awards. Bolt24 is...

    PepsiCo plans to launch an "all-natural" sports drink called Bolt24 that will debut in select....

For more than a decade, PepsiCo resisted following Coca-Cola’s lead with a zero-calorie sports drink. Almost 10 months after...

On April 10, a Delaware Superior Court judge released a redacted version of a lawsuit by Keurig Dr Pepper that claimed Bodyarmor wrongfully terminated a distribution agreement last year...