Looking for in-depth sales results and other statistics across the US non-alcoholic beverage industry for 2023? The Beverage Digest data team has just released the 29th Edition of the our annual Fact Book. These performance results differ from the quarterly data published in BD’s newsletter because they include sales of packaged and fountain drinks across all channels, including retail stores and foodservice outlets. This is some of the best data you can get for the price.
Today’s special issue is a top-level view of that annual all-channel Fact Book report. The following pages cover major beverage companies, categories, trademarks, and brands. It’s your quick reference guide to how the biggest players are performing in both liquid refreshment beverages and carbonated soft drinks, and it provides a snapshot of the intense competition in the US beverage business.
For much more detail into the numbers, you’ll want to purchase the full Fact Book, available HERE. This deep report covers CSDs, packaged water, sports drinks, energy drinks, juice, and ready-to-drink coffee, and tea. It includes charts and tables breaking down last year’s results and trends. A comprehensive set of “Datasheets” in Excel format provides brand level detail, grouped by company and category.
This Fact Book and all-channel data is based on Beverage Digest’s evaluation, analysis, and estimates of information obtained both publicly and from confidential sources. The team has organized and maintains the data within a relational database. Our annual industry estimates are fine-tuned as we develop new information.
For nearly three decades, Beverage Digest’s Fact Book has become a trusted tool for the industry, and we are proud to bring you the following overview...
Executives Responding to Weakness Among Lower-Income Consumers
May 8, 2024
Coca-Cola Writes Down Value of BodyArmor as Fairlife Soars.
PepsiCo: Away-From-Home Outpaced At-Home Sales in First-Quarter.
Monster’s Sacks May Leave CEO Post in 2025. U.S. Price Hike Announced.
Consumer resilience was the theme from Coca-Cola, PepsiCo, and Keurig Dr Pepper executives for the US market during their first-quarter earnings reports. That’s despite two years of persistent grocery...
Trade Show Highlights Poppi, Sparkling Ice, Lemon Perfect, and More
April 4, 2024
New York direct store distributor Big Geyser is known for helping turn aspiring non-alcoholic brands into stars by incubating them up and down the street in one of the most competitive beverage markets in the world. Brands handled by Big Geyser often graduate to the national distribution systems of Coca-Cola, PepsiCo, or Keurig Dr Pepper. Notable examples include Vitaminwater and Smartwater, BodyArmor, and Monster Energy. Even more impressive recently is Big Geyser’s ability to hold onto hot brands even after they sign national distribution deals. Recent examples are...
Bottlers Allege a New Pallet Program Breaches Last Year's Gatorade Agreement
March 20, 2024
PepsiCo Calls Action ‘Improper Attempt’ to Rewrite Contract Terms.
Says Agreement With Bottlers Reserves PepsiCo’s Right to Warehouse Delivery.
Pepsi bottlers Admiral Beverage and Newburgh Bottling have sued PepsiCo in a New York court over plans to ship pallets of Gatorade to the warehouses of Walmart and Kroger. The independent bottlers allege the plan will undermine an...
PepsiCo CEO Emphasizes ‘Full’ Beverage Portfolio Focus for North America Business
March 7, 2024
Coca-Cola’s volume share of the US carbonated soft drink (CSD) market at retail surpassed 40% in 2023, according to BD data. As shown in the table, market leader Coke gained nearly half...
As previously reported by BD, Gatorade Water is now available nationally in the US. The alkaline bottled water is the brand’s first unflavored water. To mark the occasion, PepsiCo rented ...
Last week, I was a panelist for a National Beer Wholesalers Association webinar about non-alcoholic beverages. As you know, there’s tremendous crossover between the alcoholic and non-alcoholic beverage sectors. Each wants to supplement its distribution network with products from the other, especially as sales volumes decline for massive legacy categories such as light lagers and colas.
The discussion began with a chart depicting the entire US packaged beverage landscape at retail by category market share. I included the chart on page 7 with permission from...