In the summer of 2021, Dave Burwick’s career path collided with itself. That’s when Boston Beer, the maker of Sam Adams craft beer and Truly Hard Seltzer, announced a partnership with PepsiCo to create Hard Mtn Dew. Burwick was President and CEO of Boston Beer. Earlier in his career, he spent 20 years at PepsiCo, where he once managed the Mtn Dew brand before eventually becoming...

PepsiCo Unit Renamed Blue Cloud National.

Hard Mtn Dew Producer Boston Beer, Lipton Hard Iced Tea Maker FIFCO to Retain Roles.

In May, Boston Beer will begin expanding Hard Mtn Dew to 50 states using its beer distribution network, the brewer said last week. As BD reported last week in an exclusive news alert, PepsiCo is shifting its...

Coca-Cola Alcohol Agenda Moves Beyond Experiment; Passes $1B Retail Mark, CEO Says.

BodyArmor Stabilizing, Coke CEO Says. Brand Responds to Changing Category.

PepsiCo Addresses Question of US Bottler Refranchising Amid Margin Woes.

The CEO’s of Coca-Cola and PepsiCo painted a rosier than expected picture of consumer strength and sentiment in the US during their companies’ recent fourth-quarter earnings reports. That came despite...

Proposal Seen by Some as ‘Slippery Slope’ for Direct Store Delivery.
Coca-Cola and PepsiCo Emphasizing Premium and Immediate Consumption Water

Serious discussions are underway in the US Coke and Pepsi systems about plans to ship Dasani and Aquafina case pack bottled water to Walmart by warehouse delivery instead of...

During Beverage Digest’s recent Future Smarts conference in New York, Editor & Publisher Duane Stanford conducted on-stage interviews with two of the largest independent PepsiCo and Coca-Cola bottlers in the US, Matthew Dent and Dave Katz. Below are key takeaways from those discussions.

Matthew Dent
President & CEO
Buffalo Rock

PRICING GROWTH OUTLOOK. “There's going to have to be a study around the effect on elasticities during the pandemic and what that did for our products,” Dent said, adding that price elasticities are