CSD Priorities to Include Minicans, Flavors, Zero Sugar.
Gatorade Will Look to Deepen Gen Z Ties. Plus, New Energy for Rockstar.
Executives and operators from PepsiCo’s North America bottling system met recently in Las Vegas to discuss market plans for 2025. Ram Krishnan, who took over in January as CEO of PepsiCo Beverages North America, urged the audience
Sparkling water brand Nixie has launched a line of organic zero sugar sodas sweetened with stevia. Flavors are Cola, Root Beer, and Ginger Ale. The drinks, packed in 12-oz standard cans, are available at...
Soccer star Lionel Messi and Mark Anthony Brands, maker of White Claw Hard Seltzer, have unveiled a new “hydration beverage” that Messi previously teased to his 502 million Instagram followers. Más+ by Messi is billed as a “a next-generation...
Looking for in-depth sales results and other statistics across the US non-alcoholic beverage industry for 2023? The Beverage Digest data team has just released the 29th Edition of the our annual Fact Book. These performance results differ from the quarterly data published in BD’s newsletter because they include sales of packaged and fountain drinks across all channels, including retail stores and foodservice outlets. This is some of the best data you can get for the price.
Today’s special issue is a top-level view of that annual all-channel Fact Book report. The following pages cover major beverage companies, categories, trademarks, and brands. It’s your quick reference guide to how the biggest players are performing in both liquid refreshment beverages and carbonated soft drinks, and it provides a snapshot of the intense competition in the US beverage business.
For much more detail into the numbers, you’ll want to purchase the full Fact Book, available HERE. This deep report covers CSDs, packaged water, sports drinks, energy drinks, juice, and ready-to-drink coffee, and tea. It includes charts and tables breaking down last year’s results and trends. A comprehensive set of “Datasheets” in Excel format provides brand level detail, grouped by company and category.
This Fact Book and all-channel data is based on Beverage Digest’s evaluation, analysis, and estimates of information obtained both publicly and from confidential sources. The team has organized and maintains the data within a relational database. Our annual industry estimates are fine-tuned as we develop new information.
For nearly three decades, Beverage Digest’s Fact Book has become a trusted tool for the industry, and we are proud to bring you the following overview...
Bubly Burst, Jones Soda, Plezi Nutrition, and More
March 20, 2024
PepsiCo has now launched a sweetened sparkling water called Bubly Burst, an answer to Talking Rain’s popular Sparkling Ice. Bubly Burst is an extension of PepsiCo’s flavored sparkling water brand, Bubly, which debuted in 2018. BD previously reported the expected Bubly Burst launch when PepsiCo gave a sneak peek to convenience retailers in October at the NACS show. Bubly Burst will be available nationally starting next week. Flavors are ...
Have you heard about “crispy” Diet Coke? I dismissed this TikTok driven trend until my daughter mentioned it the other day.
As readers of this newsletter know, my adult son and daughter, ages 27 and 22, are an important window for me. What I see and hear from them has been valuable to my understanding of how young consumers digest media and consider brands. My kids and their friends are an antidote to the skepticism that can infect a 53-year-old brain.
It turns out my daughter and her friends are fans of “crispy” Diet Coke. And there is ritual around the drink. First, a Diet Coke goes into the freezer to get near the tipping point to ice. Next, ice is added to a reusable cup. On top of the ice goes a sachet of True Lime, which is a crystallized Lime powder (that I hadn’t heard of). The near-frozen Diet Coke is then poured over the ice and lime powder, creating the desired “crispy” effect. As my daughter explains: “It’s cold, carbonated, and super refreshing. Lime makes it even more crispy.” So young people do drink Diet Coke?
That wasn’t all she surprised me with. I’ve often...
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