Consumer Interest in Single-Serve Beverage Mixes on The Rise. “The pandemic accelerated this whole idea of ‘enhance my water.’” One brand that stands to gain from an increasing and potentially disruptive consumer acceptance of single-serve beverage mixes is Nuun (pronounced Noon). The 16-year-old hydration brand is among a number of just-add-water mixes that have translated functionality to a powdered domain previously focused more on lemonade, punch and tea. Growth for single-serve beverage mixes will be driven by:

As Covid Subsides, Challenges Remain for Coke and Pepsi Bottlers. Since the US outbreak of the COVID-19 virus more than a year ago, BD has tracked the crisis through the eyes of beverage executives in the Coca-Cola, Pepsi, and independent bottling systems. Our latest informal survey asked bottlers what has improved and what they continue to grapple with on the way to a new normal that has yet to be defined. The following is a synopsis of contributions from more than a dozen bottling executives...

Full-Year Corporate, Brand Performance at US Retail

The US ready-to-drink coffee category, including shelf-stable and chilled products, posted almost...

More than a year after Coca-Cola extended its flagship brand into the growing US energy category with Coca-Cola Energy, PepsiCo has made...