BodyArmor leaders will look to double the brand’s awareness and make it a household name now that they have completed an integration with Coca-Cola’s Powerade, BodyArmor Sports Nutrition CMO Matt Dzamba told BD in an exclusive interview. “We can't just be a brand that athletes of the Nth degree understand,” he said of BodyArmor. “So we're widening...

A pressing question for 2023 is whether Coca-Cola, PepsiCo, and Keurig Dr Pepper will face a more challenging consumer and pricing environment later this year, especially in the US. Goldman Sachs estimates that by mid-January Americans had spent down...

For decades, Coca-Cola’s Powerade existed to fight off US sports drink leader Gatorade, which created what is now at least a $12 billion category, according to BD all-channel data. In more recent years, Powerade all but faded into the background, overshadowed by a challenger called BodyArmor that pledged to displace PepsiCo-owned Gatorade with claims of better-for-you ingredients and an in-your-face marketing voice. That may now change. A year after acquiring BodyArmor and merging it into a standalone unit with Powerade, Coca-Cola is ready to get...

A collection of recent developments from around the industry to keep you up to speed...

A collection of recent developments from around the industry to keep you up to speed...

Incoming Coca-Cola North America Operating Unit President Jennifer Mann has announced her leadership team and key organizational changes intended to “accelerate our growth, improve speed and capabilities, and make it easier to get work done,” she told staff in a Nov. 29 internal memo to staff. Key appointments include the promotion of Joel Bishop, currently an SVP and GM for the Glaceau hydration business unit, to head of strategy for North America. Outgoing Strategy Chief Diego Granizo will become a key advisor to Mann “while he identifies his next role and supports the transition,” she said. Mann also added a new Customer Care team, to be led by Sean Lee, focused on ...

A collection of recent developments from around the industry to keep you up to speed...

PepsiCo will unveil a new lemon lime soda called Starry at the annual NACS show for convenience store operators that starts today, according to company sources. While details are scarce, BD has learned that the drink is a new brand within the lemon lime soda category dominated by Coca-Cola’s Sprite. Starry will include regular and zero sugar versions, according to the sources. It will be available nationally starting in...