The top-3 US energy drink leaders all posted double-digit growth rates that outpaced the category this year while employing disparate pricing strategies, according to BD data (see table). Red Bull grew ...

A collection of recent developments from around the industry to keep you up to speed...

One couldn’t help noting the array of hard seltzer introductions shown last week at the National Beer Wholesalers Association meeting.

Sonic Hard Seltzer takes cues from the fast-food chain’s non-alcoholic limeade fountain of- ferings. Reality TV chef Gordon Ramsay’s Hell’s Seltzer, with flavors like Berry Inferno and Knicker Twist, touts the drink as ...

A collection of recent developments from around the industry to keep you up to speed...

Coca-Cola has agreed to sell three hot-fill plants to Refresco as part of an ongoing “asset right” market strategy, according to Mark Rahiya, Coke’s chief supply chain, technical and innovation officer. The plants in...

A collection of recent developments from around the industry to keep you up to speed...

Now that the NCAA allows college athletes to enter paid endorsement deals, I can’t wait to see which marquee names sign on...

A collection of recent developments from around the industry to keep you up to speed.