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US Energy Category Grew +6.9% in 2020. Results by Brand.

Full-Year 2020 US Energy Results at Retail by Brand

March 18, 2021

Full-Year 2020 US Energy Results at Retail by Brand

Bang Energy lost volume and dollar share at US retail in 2020 amid the Covid-19 pandemic, distribution disruption, and...

Uncuffed MTN Dew Launches Rise Energy Drink

Offers More Caffeine than Monster Energy, Targeted Morning Positioning

March 17, 2021

More than a year after Coca-Cola extended its flagship brand into the growing US energy category with Coca-Cola Energy, PepsiCo has made...

Sports Drinks Sprint

Two-Horse Race Now Frenzy of Competition

March 3, 2021

Twenty years after PepsiCo’s transformational acquisition of Gatorade, an emerging field of challengers is emboldened by BodyArmor’s success. The US sports drink category has become one of frenetic energy.

UPDATED: Electrolit, Gatorade Settle Lawsuit Over Gatorlyte Launch

Judge Previously Ordered PepsiCo to Delay Planned Feb. 21 Launch

March 3, 2021

UPDATE: On March 10, a judge dismissed the case with prejudice after Pisa and PepsiCo reached a confidential settlement.

Briefs: March 3, 2021

March 3, 2021

Collection of recent news items to keep you up to speed on what's most important ...

Key Beverage Launches Announced As Pandemic Uncertainty Unwinds

Neon Zebra. Dr Pepper Zero Sugar. Smartwater+

March 3, 2021

Neon Zebra. Dr Pepper Zero Sugar. Smartwater+

With prospects for a COVID-19 recovery improving, beverage makers are working their way back to a more normal innovation pattern in the US as retailers prepare to reset store shelves...

Briefs: February 17, 2021

February 17, 2021

PEPSICO LAUNCHES TEEN WATER. PepsiCo has launched a new “juice water” brand for teens. Frutly has no added sugar, no artificial sweeteners, and 60 calories per...

Territory Changes and Deals: February 17, 2021

February 17, 2021

Pepsi Bottling Ventures has agreed to acquire fifth-generation North Carolina bottler Pepsi-Cola Roxboro, which dates to...

Bubly Rolls Out ‘Bounce’ Caffeinated Variant as Category Posts Strong 2020

Plus, Sparkling Water results at Retail: 2020

February 17, 2021

PepsiCo’s Bubly sparkling water brand is rolling out a caffeinated version called Bounce. The line extension contains...

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US Energy Category Grew +6.9% in 2020. Results by Brand.

Uncuffed MTN Dew Launches Rise Energy Drink

Sports Drinks Sprint

UPDATED: Electrolit, Gatorade Settle Lawsuit Over Gatorlyte Launch

Briefs: March 3, 2021

Key Beverage Launches Announced As Pandemic Uncertainty Unwinds

Briefs: February 17, 2021

Territory Changes and Deals: February 17, 2021

Bubly Rolls Out ‘Bounce’ Caffeinated Variant as Category Posts Strong 2020

Briefs: February 3, 2021

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