A sports drink brand backed by cannabis producer Canopy Growth and with potential access to the beer distribution network of Constellation Brands is preparing to launch its first ready-to-drink product next month. Toronto-based BioSteel Sports Nutrition, known for its powdered pink beverage, wants to...
20-oz ‘Fallen Off a Cliff.’ New Retail Data: Beverage Category Sales Slowed.
April 14, 2020
As COVID-19 home lockdowns drag on, beverage bottlers in the Coke, Pepsi, Dr Pepper and independent beverage distribution systems have seen large store sales slow in April compared to the extreme stock-up buying by consumers last month, according to BD’s ongoing informal survey. Bottlers are increasingly concerned about the shift to future consumption from immediate consumption, which has pressured profit margins. The following are comments from bottlers since late last week, organized by topic...
Pantry loading this month by US consumers reacting to the COVID-19 crisis wasn’t limited to large hydration categories, according to all-outlet US data provided to BD by Nielsen. As shown in the table on the next page, categories and segments ranging from carbonated soft drinks to kombucha saw significant...
BD caught up with Celsius and A Shoc during the recent NACS show in Atlanta. Celsius CEO John Fieldly said the company has embarked on aggressive plans to...
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