Coca-Cola has unveiled key innovation for 2025 in advance of this week’s NACS show in Las Vegas. The products will be shown to convenience store operators from around the country as buyers look toward shelf sets early next year. Beverage Digest will attend the show and provide rolling innovation updates for subscribers by email alert and here at Beverage Digest.com. Below are details of key new products disclosed today....

PepsiCo launched a new single-serve electrolyte powder today called Gatorade Hydration Booster that is billed as “all-day, always-on hydration.” The product enters a...

PepsiCo is shifting its alcohol business strategy from distribution to brand licensing as the company looks to expand Hard Mtn Dew and Lipton Hard Iced Tea nationally at a faster pace, PepsiCo has confirmed to BD. Blue Cloud Distribution will be renamed...

Coca-Cola has rolled out BodyArmor Zero Sugar nationwide at retail and online. BodyArmor gave convenience store operators a sneak peek at the product in October during the NACS show in Atlanta. The brand’s entry into the fast-growing...

Coca-Cola’s Red Tree Beverages is planning a spring launch of the US alcohol unit’s first wine-based product, named Minute Maid Spiked. The drink was developed for the large percentage of legal drinking age consumers who regularly mix alcohol into non-alcoholic juice and juice drinks, including Minute Maid products, Red Tree President Jenny Dowdy said in an interview. “We saw this as a ...