CSD Priorities to Include Minicans, Flavors, Zero Sugar.
Gatorade Will Look to Deepen Gen Z Ties. Plus, New Energy for Rockstar.
Executives and operators from PepsiCo’s North America bottling system met recently in Las Vegas to discuss market plans for 2025. Ram Krishnan, who took over in January as CEO of PepsiCo Beverages North America, urged the audience
Executives Responding to Weakness Among Lower-Income Consumers
May 8, 2024
Coca-Cola Writes Down Value of BodyArmor as Fairlife Soars.
PepsiCo: Away-From-Home Outpaced At-Home Sales in First-Quarter.
Monster’s Sacks May Leave CEO Post in 2025. U.S. Price Hike Announced.
Consumer resilience was the theme from Coca-Cola, PepsiCo, and Keurig Dr Pepper executives for the US market during their first-quarter earnings reports. That’s despite two years of persistent grocery...
Trade Show Highlights Poppi, Sparkling Ice, Lemon Perfect, and More
April 4, 2024
New York direct store distributor Big Geyser is known for helping turn aspiring non-alcoholic brands into stars by incubating them up and down the street in one of the most competitive beverage markets in the world. Brands handled by Big Geyser often graduate to the national distribution systems of Coca-Cola, PepsiCo, or Keurig Dr Pepper. Notable examples include Vitaminwater and Smartwater, BodyArmor, and Monster Energy. Even more impressive recently is Big Geyser’s ability to hold onto hot brands even after they sign national distribution deals. Recent examples are...
Mark Anthony Brands will launch a White Claw 0% Alcohol canned seltzer next year in four flavors. The non-alcoholic drink contains 2 grams of sugar and 15 calories per 12-oz slim can. The drink also contains electrolytes. Flavors are Black Cherry Cranberry...
Coke Spiced, BodyArmor Zero, Bubly Burst, Dr Pepper Creamy Coconut Among Coming Launches
October 12, 2023
This year’s NACS expo for convenience store operators, held last week in Atlanta, provided a first look at product innovation from beverage makers in advance of Spring shelf resets. Buyers from both chain and independent small-store retailers attend the show. NACS is the primary trade association for the global convenience and fuel retailing industry. BD attended the event to walk the show floor. Here are some of the newest products shown:
ShineWater has introduced a new aluminum can package for its vitamin D infused line of flavored waters. The brand will phase out the use of plastic bottles in favor of the 16-oz cans by early 2024, according to the company. Meanwhile,...
Increased Velocity a Focus for Key Brands Like Pepsi, Gatorade, Bubly
September 27, 2023
Executives from PepsiCo’s company-owned and independent bottling system met recently in Dallas to discuss 2024 market plans. PepsiCo Beverages North America CEO Kirk Tanner opened the meeting with a challenge to strive for “five-star excellence” when it comes to selling, service, sustainability, profit, and market share. “Three-star is good enough. Five-star is exceptional,” he said. “It is all about resetting our expectation for
Liquid I.V. is preparing to launch a “For Kids” version of its powdered hydration multiplier, the company told BD. The electrolyte product, intended for children aged one to 12, will become available on Aug. 23. Flavors are...