Collection of industry briefs to keep you up to speed on key developments.

Franchise bottlers for Coca-Cola’s North America Operating Unit recently met virtually to review innovation and system execution plans for 2021. Those plans will center on growing the base business, relaunching innovation that was disrupted in 2020, and introducing “purposeful” innovation, according to multiple sources who attended...

With Coca-Cola’s move into the hard seltzer category, and the possibility of an entry from Monster Beverage, analysts on PepsiCo’s earnings conference call this morning were naturally inquisitive about...

         COVID-19 Updates.  Next month, Jones Soda is adding limited edition “Message in a Bottle” cream soda labels with “inspirational images” created by consumers including one of a rainbow mural thanking essential workers  …  An article by BGR Media about a new drug to fight COVID-19 included an interesting tidbit ...