Coke Partners With Molson Coors for 2021 Topo Chico Hard Seltzer Launch
October 13, 2020
Late last month, Coca-Cola went all in on the fast-growing US hard seltzer category, signing up Molson Coors Beverage to manufacture, market, and distribute Coke’s new Topo Chico hard Seltzer. Meanwhile, PepsiCo’s executives indicated they may remain on the sidelines, at least for the foreseeable future.
‘Not Obvious How You Capture a Lot of Value,’ CEO Says
October 1, 2020
With Coca-Cola’s move into the hard seltzer category, and the possibility of an entry from Monster Beverage, analysts on PepsiCo’s earnings conference call this morning were naturally inquisitive about...
Given triple-digit percentage growth rates for hard seltzers and the increasing trend
toward ultra-low-calorie beers, BD decided to take a look at calorie counts for alcoholic
beverage segments and brands...