Let me catch you up on what we’re planning for this year’s Future Smarts conference on Dec. 16 in New York City.
Just this week we announced that Coca-Cola President and CFO John Murphy has joined our program. The 36-year Coke veteran has a massive job overseeing the financial strategy for a global company with a $270 billion market cap. That’s not all. The Global Ventures operating segment that reports to Murphy is responsible for scaling globally Coke’s Costa Coffee business, as well as the company’s almost decade-long strategic partnership with Monster Beverage.
Speaking of Monster Beverage, the company is headed for a changing of the guard in the coming years, as you’ll read in today’s newsletter starting on page 3. The evolution of Coca-Cola’s relationship with Monster will be one to watch. At Future Smarts, I’ll certainly ask Murphy for his view on this important relationship and the future of the energy drinks category.
In fact, Swire Coca-Cola CEO Rob Gehring, who will soon leave to join Monster as chief growth officer, is a past Future Smarts speaker from 2021. That illustrates our priority to host the brightest leaders who are in a position to shape the future of the beverage industry.
Already announced so far for this year’s Future Smarts is Reyes Coca-Cola Bottling CEO Bill O’Brien, and former Boston Beer CEO Dave Burwick. As we...
In today’s newsletter on page 11, you’ll note the newest territory change within Coca-Cola’s US bottling system, this time in Missouri. The news gives me a chance to remind you of an important resource that we’ve just updated: The Coke and Pepsi Systems book.
Among the reference guide’s standout features are franchise territory maps covering every Coca-Cola and Pepsi system bottler in the US — 138 bottlers in all. We also provide top-10 lists of the largest US Coke and Pepsi bottlers, measured by the percentage of bottle and can volume they distribute. The book provides per capita heat maps, legacy maps of territories dating back to 1983, and maps pinpointing manufacturing plants for both systems. For those who need a crash course on the origins and evolution of the Coke and Pepsi bottling systems, we provide that, too.
I noted at the start that we just updated the Coke and Pepsi Systems book. We did that to reflect the newest Coke system territory change involving ...
Looking for in-depth sales results and other statistics across the US non-alcoholic beverage industry for 2023? The Beverage Digest data team has just released the 29th Edition of the our annual Fact Book. These performance results differ from the quarterly data published in BD’s newsletter because they include sales of packaged and fountain drinks across all channels, including retail stores and foodservice outlets. This is some of the best data you can get for the price.
Today’s special issue is a top-level view of that annual all-channel Fact Book report. The following pages cover major beverage companies, categories, trademarks, and brands. It’s your quick reference guide to how the biggest players are performing in both liquid refreshment beverages and carbonated soft drinks, and it provides a snapshot of the intense competition in the US beverage business.
For much more detail into the numbers, you’ll want to purchase the full Fact Book, available HERE. This deep report covers CSDs, packaged water, sports drinks, energy drinks, juice, and ready-to-drink coffee, and tea. It includes charts and tables breaking down last year’s results and trends. A comprehensive set of “Datasheets” in Excel format provides brand level detail, grouped by company and category.
This Fact Book and all-channel data is based on Beverage Digest’s evaluation, analysis, and estimates of information obtained both publicly and from confidential sources. The team has organized and maintains the data within a relational database. Our annual industry estimates are fine-tuned as we develop new information.
For nearly three decades, Beverage Digest’s Fact Book has become a trusted tool for the industry, and we are proud to bring you the following overview...
Dr Pepper reached a milestone in 2023, as you’ll learn in today’s newsletter. The brand’s regular-calorie version ended the year... In an interview in this issue (see article), Keurig Dr Pepper’s new CEO Tim Cofer and the company’s previous CEO, Executive Chairman Bob Gamgort, discuss how they plan to maintain Dr Pepper’s performance, including through the recruitment of young consumers. They also address their vision for expanding KDP’s company-owned distribution system, including for brands such as Dr Pepper (which has been a hot topic this week).
You can find these Dr Pepper performance details and much more in BD’s Fact Book, 29th Edition, which we just released last week (order HERE). This in-depth resource covers 2023 sales results and data across the US non-alcoholic beverage industry. The data differs from...
In case you missed the April Fool’s Day fun this month, here’s a recap of some of the beverage gags that came across our desk and social media feeds:
7-Eleven — The convenience store chain announced a sparkling water flavor based on its signature roller grill hot dog. The drink promised the “mouthwatering experience” of a 7-Eleven hot dog, including the ketchup and mustard. The gag was used to pitch a very seltzer collaboration with Miracle Seltzer.
Poppi — Gut soda Poppi teased fans with a set of licensing deals with famous candy and snack brands: Ring Poppi, Poppi-tarts,
We tried it. My family assembled at the house this past weekend to sample one of the oddest examples of social media targeted collaboration we’ve seen. I’m talking about Empirical’s Doritos Vodka.
This is the nacho cheese flavored spirit that made the rounds of lifestyle publications, blogs, and social media feeds last December. We took the bait and bought a bottle. All in, the $65 vodka cost us $81.50 for 750-ml after fees and taxes. It arrived in March.
You likely didn’t get a bottle yourself unless you acted fast — the limited run sold out immediately. After all, this bit of laboratory fun by an avant-garde Danish distillery was taken to the masses by PepsiCo’s Frito-Lay to generate free media attention and TikTok level excitement. Guilty as charged.
The first thing I can say is that Doritos Vodka absolutely tastes like Doritos nacho cheese. Empirical describes the flavor as “nacho cheese, corn tostada, umami, hint of acidity.” No disagreement here.
Have you heard about “crispy” Diet Coke? I dismissed this TikTok driven trend until my daughter mentioned it the other day.
As readers of this newsletter know, my adult son and daughter, ages 27 and 22, are an important window for me. What I see and hear from them has been valuable to my understanding of how young consumers digest media and consider brands. My kids and their friends are an antidote to the skepticism that can infect a 53-year-old brain.
It turns out my daughter and her friends are fans of “crispy” Diet Coke. And there is ritual around the drink. First, a Diet Coke goes into the freezer to get near the tipping point to ice. Next, ice is added to a reusable cup. On top of the ice goes a sachet of True Lime, which is a crystallized Lime powder (that I hadn’t heard of). The near-frozen Diet Coke is then poured over the ice and lime powder, creating the desired “crispy” effect. As my daughter explains: “It’s cold, carbonated, and super refreshing. Lime makes it even more crispy.” So young people do drink Diet Coke?
That wasn’t all she surprised me with. I’ve often...
I’m excited to announce Dec. 16 as the date for our 2024 Future Smarts conference in New York City.
This event is likely to reach a pre-pandemic attendance level this year, so we’re hosting at Convene on Manhattan’s West 46th Street. The venue is around the corner from Times Square and the theater district, so go ahead and grab those Broadway tickets!
Part of what we love about this roomy venue are the amenities that make life easier for conference attendees — power at every table in the presentation room, private phone pods to steal away for important calls, and small conference rooms useful for sideline meetings.
During the event, networking will be centered as usual around our popular and energetic sampling expo. The night before the event, we’ll host a welcome reception for speakers and attendees with food and an open bar to make connecting easy and fun.
Most importantly, we’re already making plans for another high-level slate of speakers and panelists from major companies including Coca-Cola, PepsiCo, and Keurig Dr Pepper, as well as from successful emerging brands. We’ll also hear from key beverage bottlers, retailers, and Wall Street analysts.
Conference attendees say they find great value in our special trend panels. Last year, we hosted a panel that took us behind the scenes and into the mechanics of the creator economy. Two years ago, a panel of Gen Z consumers gave us an unvarnished look at how they view the world. We’ll assemble another compelling panel this year to illuminate a critical and emerging corner of the beverage landscape.
More details will be released soon. Until then, make sure to save the date for Future Smarts 2024 on Dec. 16. The team here at Beverage Digest can’t wait to see you.
Last week, I was a panelist for a National Beer Wholesalers Association webinar about non-alcoholic beverages. As you know, there’s tremendous crossover between the alcoholic and non-alcoholic beverage sectors. Each wants to supplement its distribution network with products from the other, especially as sales volumes decline for massive legacy categories such as light lagers and colas.
The discussion began with a chart depicting the entire US packaged beverage landscape at retail by category market share. I included the chart on page 7 with permission from...
I spoke to NPR’s Morning Edition last week for a story on a no-alcohol cocktail bar in Los Angeles. The reporter wanted to know about the drinking trends that spurred someone to open a bar without booze. A few of the points I made:
— Alcohol consumption among young legal drinking age consumers is...
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