Soccer star Lionel Messi and Mark Anthony Brands, maker of White Claw Hard Seltzer, have unveiled a new “hydration beverage” that Messi previously teased to his 502 million Instagram followers. Más+ by Messi is billed as a “a next-generation...

The US energy drink category at retail grew dollar sales by +12% in 2023 as volume jumped +5.1%, according to BD data. As shown in the Green Sheet with this story, market leaders...

Last week, I was a panelist for a National Beer Wholesalers Association webinar about non-alcoholic beverages. As you know, there’s tremendous crossover between the alcoholic and non-alcoholic beverage sectors. Each wants to supplement its distribution network with products from the other, especially as sales volumes decline for massive legacy categories such as light lagers and colas.

The discussion began with a chart depicting the entire US packaged beverage landscape at retail by category market share. I included the chart on page 7 with permission from...

Monster, Pepsi, Gatorade Make Top-10.

Bud Light No. 2 on Alcoholic Beverage Leaderboard Amid Viral Boycott.

Plus, Subscriber Bonus: Transcript of Future Smarts Influencer Economy Panel.

Red Bull topped a list of non-alcoholic beverage brands that reaped the highest return on investment on influencer marketing in 2023. That’s according to CreatorIQ, which helps brands track and manage influencer marketing programs. The firm developed a proprietary metric called Earned Media Value (EMV) to benchmark and evaluate the effectiveness of influencer campaigns in engaging consumers. Red Bull’s

On a recent trip to San Diego, I popped into a cannabis dispensary to look at the beverages. I was surprised by the choices, including Pabst Blue Ribbon High Seltzer. The non-alcoholic fizzy drink comes in six fruit flavors. Each 12-oz slim can contains at least 10mg of THC, the psychoactive component in marijuana. A $5 can is...