Iris Nova made a name for itself selling ready-to-drink functional lemon water by text message in a process founder Zak Normandin called “conversational commerce.” The company attracted the attention of Coca-Cola, which made a minority investment two and a half years ago. Normandin later added other owned and outside non-alcoholic brands to Iris Nova’s direct-to-consumer platform, which had begun with Dirty Lemon. Now he has his sights set on the alcohol beverage business, Normandin told BD in a recent interview.
A collection of industry news to keep you in the know, including: MONSTER CREATES ‘STREET TEAM.’ Monster Beverage has hired a chief field execution officer to lead a new “street team” ...
Stay up to speed on deals including: Coca-Cola European Partners has now signed a binding agreement for the nearly $6.8 billion acquisition of Australia-based Coca-Cola Amatil ...
Molson Coors Beverage Company announced its first slate of non-alcoholic beverage launches since changing its name late last year to replace “Brewing.” Get this news, plus a fast-paced collection of news from around the industry, both in the US and abroad.
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